Mcdonalds Green Marketing Strategy Essay Example

Mcdonalds Green Marketing Strategy Essay How McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The company has employed more than 1. 7 million people. Last year, they’ve made 1. 2 bn out from 6. 1 bn. For years, many critics came up against McDonald’s about how bad they treat world environment and questioning how far they care about people healths, especially on obesity. The most famous â€Å"attack† to this fast food company probably was a documentary film that tells a people who eat Mcdonald’s meals for a month would hasten his death. McDonald’s also considered to have responbility of 28% waste package (littering) in UK. Public suggested the company to more persuade their customers not to do littering. And also, public critics McDonald’s happy meal which caused early obesity to child. We will write a custom essay sample on Mcdonalds Green Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mcdonalds Green Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mcdonalds Green Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Those critics had succeed to change people perspective, in year 2000, their income declined with some outlets shut as their new record. Started in 2000s, McDonald’s is fighting back, massively and quietly counter the critics with green marketing. It is not only to increase the company sales, but more important to change the way customers think about McDonald’s, their perspective. But how they do it? McDonald’s is not sustainable company from the beginning, they has core DNA to create delicious food, fatty foods, and sugary foods. They must be careful to take an action, the green strategy not only have to change customers willing to buy, but also it could reduce cost and generate more valuable profit. McDonald’s is aiming to blow up their green with five criteria, there are nutrition and well-being, sustainable supply chain, environmental responbility, employee experience, and community. They started to create a new logo –switching their traditional red background with the deep green one- to promote a eco-friendlier image. McDonald’s has done a lot of things in order to prove their environmental responbility to their customers, especially by reduce the energy they used. In Germany, at less 100 McDonald’s restaurant would use the green logo by the end of year 2009. And also, some restaurant in Great Britain and France would too. They started to use eco-friendly package – 80 percent of their package was made of renewable resources-. They change white napkins with plain brown, which saves 1. 3 million dollars annualy, while reducing energy, woods and water use. In France, some restaurants has made an innovation to use eco-friendly sofware that can reduce electricity usage by 11%. In Sweden, they use CO2 detector in their restaurants to adjust ventilation, which is reduce the usage of electricity by 15% anually. Various anti-littering campaign is spread to many countries, such as Portugal, UK, France, Switzerland, Australia, and others countries. From their menu, they change a bit in the name of their customer health, they reduce French fries size, adding fruits to its food, bring more healthier salad, less sugar drinks and foods, even low fat foods. Moreover, in Germany, there are some restaurants that provide no burgers and sells salad at just 7 euros, they can choose 5 traditional salads and mix it. Another weapons is sells coffee –sustainbly grown coffee and organic milk- with brand McCafe, while they offering low-calorie foods in the other sides. This strategy was made a significant growth, in Germany there are currently 1386 reaturants with 737 integrated McCafe inside, encouraged by a worlwide revenues of 23. 5 billions dollars. They also made a contribution to the local communities, all supply of each restaurants is provided by the local farmers in that city, except their global sponsor drinks, Coca-Cola. They also prove that they care about woman livings, 28. 1% of worldwide top management (VP and Ups) are women, while 50% Company Owned Restaurant Managers are women too. The last but not least, more than 30 countries recognises McDonald’s as great place to work. All of green things above was successfully delivered to customers by various medias, it proved by the increasing growth 13% sales in year 2011 from year 2008. And also, the legendary Big Mac sales rose 10 percent last year, helping keep the company stock price to nearly $100 a share. In the other hand, the advertising budget has been estimated to exceed $2 billion. It shows that McDonald’s has successfully came back to winning by counter critics with the right strategic green marketing. They do the strategy without change the â€Å"fastfood† image, but they do with showing their will and contribution to the environment. Finally, it can change human perspective and willing to buy with the increasing sales as the success parameter. Sources Birkner, Christine. 2012. McDonald’s Scores Itself on Sustainability: Will Consumers Be ‘Lovin’ It’?. http://www. marketingpower. com/ResourceLibrary/Documents/newsletters/mne/2012/1/mne_mcdonalds_sustainability. pdf. September 3rd 2012. O Brien, Keith. 2012. How McDonald’s Came Back Bigger Than Ever. http://www. nytimes. com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever. html? _r=1pagewanted=allpagewanted=all. September 3rd 2012 Environmental Leader. 2012. McDonald’s Counters Criticism With Green Marketing Effort. http://www. environmentalleader. com/2009/05/19/mcdonalds-serves-up-green-practices/. September 3rd 2012. Salisbury, Peter. 2011. Behind the Brand: McDonald’s. http://www. theecologist. org/green_green_living/behind_the_label/941743/behind_the_brand_mcdonalds. html. September 3rd 2012 Laura, Nerdy. 2011. McDonald’s going green – I’m lovin’ it. †¦?. http://businessnerds. wordpress. com/2011/05/29/mcdonald%E2%80%99s-going-green-%E2%80%93-i%E2%80%99m-lovin%E2%80%99-it/. September 3rd 2012.

The Great Roman Empire (Rome vs Han) Essays

The Great Roman Empire (Rome vs Han) Essays The Great Roman Empire (Rome vs Han) Essay The Great Roman Empire (Rome vs Han) Essay Without a doubt, the Roman and the Han empires can be considered two of the greatest ever. Both became very powerful and dominant in their respective areas. However, the Roman Empire developed into a higher, more advanced society because of their strong economic system, military prowess and their free social structure. While both the Romans and the Hans developed complex economic systems, the system the Romans used was clearly superior. Though both the Romans and the Hans were obviously dependent of agriculture, the vast spread of the Roman Empire into different regions allowed for the trade of different goods such as European wine and African grains. Each individual area specialized in certain products, and these products could be taken by way of the Mediterranean to anywhere else in the empire. While they also had some variety of goods, the Hans, with their smaller empire, were limited to growing wheat and rice. Water transportation was crucial to the econo my of the Roman region, as it allowed fast and efficient movement of goods. Another aspect of Roman economy was the use of slave labor, which is something that the Hans did not utilize. The Romans used their prisoners as slaves. The use of slaves, while not considered humane today, was an intelligent way of improving the economy because it provided a larger work force. This increased work force produced larger yields and more goods to trade. The Hans on the other hand, themselves worked the fields, and they saw no need for slaves. Both the Romans and the Hans demanded taxes from their citizens, but the Hans took large amounts of taxes even from the poor peasants. Both societies also employed the Silk Road as a means of trade with far away lands, but the Hans, with their silk products, dominated this trade route. Overall, the Romans had a superior economic system when compared to the Hans. The power of an empire in ancient times depended solely on the power of the military, and

Right to Workin in the Development of Businesses and the Economy Assignment

Right to Workin in the Development of Businesses and the Economy - Assignment Example Upon its passage, twelve states adopted the right-to-work laws, and since then eleven states have proceeded to approve the laws in their legal systems. The latest state to adopt the legal provisions is Indiana, which had earlier reviewed its right-to-work laws in 1965. However, a fresh bill on the right-to-work legal requirement was made in 2012. This protracted struggle has exposed the opposing views on the subject of labor laws, with many analysts giving differing opinions on the subject. The history of the legislation and the gist behind its provisions can be dated back to the 19th century in France. In the years preceding the French revolution, Louis Blanc came up with the term right-to-work, at a time when the nation was facing staid problems in terms of unemployment and lack of freedom or good labor laws. These issues alongside other social difficulties were the subject of the French revolution, and the term was used in subsequent situations where workers demanded certain rights to be considered. The term gained prominence in the 20th century, when it was introduced as a legal proposition, discussed and passed in the United States (Chavez & Rustin, 2010, p. 92). This legal provision was timely in order to offer freedom and equality for all citizens to pursue and acquire employment opportunities equally, at a time when the existing professionals were placing constraints on aspiring candidates. Progressively, the labor laws under the right-to-work have been adopted by other states, which have drawn better terms of work by professionals and entrepreneurs. Those who advocate for the for the right-to-work mainly point of its provision that seeks to elaborate that the ban on union shops reduces the ability of the labor unions to control their workers and maintain their allegiance to the union. They argue that with this ban in place, it is evident that labor unions have reduced  powers to bargain with the employers, by raising their cost structures in a way that allows unscrupulous members to free riding (Chavez & Rustin, 2010, p. 102).  

How did the French & Indian War shape the American Revolution Essay

How did the French & Indian War shape the American Revolution - Essay Example This action by George Washington sparks the war between the French and the Indians1. The impact of fighting both the Indians and the French is too enormous for the British government. To recover the enormous debts incurred, the British under King George introduces ridiculous taxes on the Native Americans. The move by the British to impose heavy taxes on the Native Americans elicits anger amongst the Americans, who come up with their reactionary tactics. To show their anger, the Americans start to boycott the British commodities that were highly taxed. Protest groups break off and start protesting against the brutal imposition of taxation on the American soil2. Sam Adams, an outspoken leader, leads protests in parts of Boston. Most officials from the American counties join sooth and demand for justice and fair representation. More reactionary actions from the Americans start slowly and become a very strong movement of revolution against the

Old house Essay Example | Topics and Well Written Essays - 750 words

Old house - Essay Example Today, people are able to communicate with the rest of the world instantly and can operate from anywhere in the world as there are faster modes of transport that move people from one place to another. Most people depend on the modern appliances to survive as it proves to be easy and time consuming to use them. For example the emergence of the microwave has made people become lazy as they use it t cook and warm food. One day after ten thousand years, someone will discover my house that was buried six feet below the ground. The house will be in a bad state but will still be intact. Upon entry, one is welcomed by a bad odour and this is due to the rotten and spoilt items in the house. On the walls hang pictures of my family and the rewards I won when I was a college student. One cannot help but notice a wall clock that is not functional. In addition, there are wall writings as well as different arts from different people. Most of the items in the old house will represent the kind of life the people in that generation had. For instance, the presence of the old television and a home theatre that stands at one corner of the living room. My home theatre is infested with insecticides and is worn out. The home theatre is one of the gadgets that almost every home had. The remote lies next to the television and one can barely see the wordings on top of it and at the look at the batteries, they are worn ou t. Moreover, the presence of an air condition shows that at the time, people used the machine to regulate the amount of heat in the house. This is proof that during summer, when it was hot people made their lives cool by using the air condition. Moreover, there was the refrigerator. On opening it, nothing was inside apart from a bad smell that came out of it. People used the fridge to store and conserve food to be used later. Because of the busy work schedules, people used to prepare food and store in the fridge.

Rural Cinema Marketing Management Report

Rural Cinema Marketing Management Report This report is based on an organisational scenario which addresses and offer solution to the task. As a Marketing Consultant who works for Cine-Marketing Limited I have provided some observations and suggestions to the current situation on this report which requires knowledge, research and investigation the market for the Plaza cinema. The Plaza is the cinema which located in rural area of Elderwood in UK. Barry Champion is the current owner of the cinema. Before Barry purchase the cinema was owned with someone else. When Barry Champion purchase that cinema it was in bad condition so as the Market Consultant decided to advice Barry Champion to use possible target marketing in terms of advance his Future Plaza cinema. Plaza Cinema Business In order for any business to be successful, one to needs very much to invest or put a lot of effort in marketing. Through Marketing, one can understand the market of his/her business so that business can run smooth due to good sales. So, any good marketing plan will lead to a good business. For Barry Champion to be successful in his business, he needs to set very strategic marketing implication. Implications are ideas or suggestions that Barry needs to his Cinema business to be successful. The following represents the marketing implications Barry Champion should consider in opening and developing his newly acquired cinema business. Target Marketing Barry should stay alert to trends which might impact his business market. For instance the environment of parking area was sucking, so he should be carefully with such trends which might cause some effects to his business. Also Barry should collect details about their competitors. Once manages to do these will help him on his new business successful. Perhaps it will help him to know what their competitors luck so that for him can increase the services. Barry should read the market research on what their consumer wants. And which groups suppose to deal with, the one s who are working or children. Product Development Quite often businesses in this particular industry want to develop a brand personality. Here Barry should create a difference services or product which will match with this cinema business, it can be a restaurant. So that before customer starts to watch movie they can go and buy some few drinks, instead of coming with their own foods from home. Moreover offer a cheaper entrance fees. Due to small amount of entrance it will attract more customers coming and watch the movie. Barry should also update his services. He must improvement the services like enlarge parking area and other minor innovation which will establish the product. Introduce new things every time and also he can change the theatre to look more attractive. Increase of the patrons seats and renovate the foyer. PLACE Here Barry champion can renovate his cinema product. He can renovate the cinema hall the building the parking areas. Also to create the auditoriums in good way and arranging of the chairs. SALES PROMOTION Barry should use this method to promote his new business, because for any activity undertaken by an organization to promote an increase in sales, usage or trial of a product or service may include an advertising campaign, a free-sample campaign, offering free gifts or trading stamps. There are two basic promotion strategies which Barry Champion should consider in a new cinema, PUSH and PULL Strategies. The PUSH STRATEGY Barry can apply this method to maximize the use of all available channels of distribution to for his business. This generally require tightfisted discounts to achieve the objective of giving the channels incentive to promote the offering, thus can reduce his needs for advertising. The PULL STRATEGY Support the purchase frequently requires direct interface with the end user of the offering. So Barry once use of these channels of distribution is minimizing during the first stages of promotion and a major commitment to advertising is required. The plaza cinema adverts will definitely increase. Methods of sales promotion There are many customer sales promotional techniques available for a new cinema promoted. Price discount Evaluate his fee structure; Barry can look on different cinema the way payment is done. He also introduce credit card to attract more customers who do like to carry money. Barry must also lookout against the possible negative outcome of discounting on a brands reputation. Coupons For cinema, coupons are another very flexible way of offering a discount in a new Plaza cinema. The key purpose with a coupon is to maximize the downfall rate of tickets; this is the proportion of customers actually using the coupon. Use of coupon promotions is, therefore, often best for new products or perhaps to encourage sales of obtainable products that are slowing down. ADVERTISING Perhaps Here Barry champion need to do some research on which the advertisement he will based on product or service. Thus, an advertising plan for one product Services might be very different than that for another product or services. Clearly in this new business we can use different ways of advertising in order to create awareness within the society. Barry can do his advertisement during the peak seasons. This is the best time to capture more customers. He can also promote his business jointly with other professional. So that he Bringing a product (or service) to the attention of potential and current customers Barry can use the media. The commercial breaks are shown in breaks of about two minutes which occur in roughly minutes or more. So we can use this break effectively to advertise the new cinema. Here we can reach different type of people. Newspaper and magazine, can also be advertise especially for elders. Most of them are the one who interested in reading newspaper and magazine. Barry can create a Posters or magazine for more attraction. Use this method because the cinema is in rural so it will be much better to advertise more the cinema in those posters. This poster is designed to be posted in some public area for the purpose of eye catching and also to pass the information. He can use magazine to attract older customer. Because this customer preferred reading magazine. Billboards provide support and also attraction towards the customer. Barry should put some billboards more in different place especially towns, because there so many activities in that place. Hence will help to advertise the new cinemas in Elderwood, it is much easier to use such tool as new movies are out every now and then. Can also put some movies which will be shown in cinema. MEDIA RELATION Plaza cinema should be advanced in media relation like radios, television, and magazine. Barry updates his media list often so that once press releases are sent to the right media and outlets. He can also write a column in local business paper so that can create awareness toward consumer Also he can create an annual award and publicity it. This will help him to capture more customers, because everyone wants to be the winner. Moreover Barry Champion can create his own talk show so that he appears on Television different time. Here can create own TVs program then show it to local cable stations. PRICING Barry should consider the pricing strategy. A pricing strategy is mostly influenced by your requirement for net income and your objectives for long term market control. There are two basic strategies which Barry should consider in his new plaza cinema. SKIMMING PRICING Plaza cinema is new business in a new environment so this strategy will probably work. Barry can start with high prices high, as a new cinema can use this approach. Perhaps, people are not aware of the cinema business in this environment. So its easy to attract more people. He can also introduce some new movies like Avatar; this will attract customers more attend without considering the price. PRICING PENETRATION Barry can apply this for his cinema Business. It is most often used businesses wishing to enter a new market or build on a relatively small market share here Barry can set the prices very low. For a new Elder wood cinema this strategy is very suitable. The strategy works on the expectation that customers will switch to the new brand because of the lower price. TASK 2 Purchasing Behavior some purchasing situations are characterized by low involvement but significant brand difference. Consumer often has ability of brand switching; the consumer will try to look on different cinema and try to compare the Quality of place, the offering price and coupons. Before he or she make a decision to purchase. Decision making unit is a group of employees, family members, consumers or members of any type of organization responsible for finalizing their major decisions, usually involving a purchase. So once Barry understands this Decision making unit it will be easy for him to gather and obtain the information concerning his cinema business. Barry needs to able to deeply analyze the decision making process of his current customers and those who used to attend his newly acquired business and improve it to his best ability so that he can be consistent with it. Its good for Barry champion to understand this Decision making Unit involved in the purchase. In a generic sense, there are typically six roles within any buying center that will affect purchasing decision making for customers in a positive way. They are:- INITIATORS: is the person who first suggested or request of the idea to purchase the particular product or services. INFLUENCERS: Are the people who influence buying decision. They often help define design and also provide information or they try to affect the outcome decision with their opinions. DECIDERS: the people who decide on product requirement or on suppliers. BUYERS: are the people who have formal authority to select the supplier and arrange the purchase terms. END USER: those who will use the product or services being purchased. Decision Making Process is the procedure by which consumers collect and analyze information and make choices among alternatives goods, services, people, places and ideas. THE DIAGRAM EXPLAINING THE DECISION MAKING PROCESS The Making decision processes consist of five basic stages: problem awareness, information search, evaluation of alternatives, purchase and post purchase evolution. The model implies that consumer pass through all stages in every purchase. However, in more routine purchases, consumers often skip or reverse some of the stages. The buying process starts with needs recognition. At this stage, the buyer recognizes a problem or need. For instance buyer needs to watch movie, he or she first needs to know what kind of movie he/she want to watch. So he or she needs to observe the type of the movie she or he wants to watch. Then after a consumer decides a shortage desire is worth consideration, information is gathered. Information search requires listing alternatives that will solves the problem. If the need is strong and there is a product or service that meets the need close to hand, then a purchase decision is likely to be made there and then. If not, then the process of information search begins. A customer can obtain information from several sources: Personal sources, family, friends, and neighbors here a word of mouth is necessary. Clearly he/she goes to ask about the plaza cinema and what type of movie she wants to watch. Public: mass media like magazine, radio, television, consumer organization if is available and so forth. Most of the time consumer receive information from public source but in this case is quite different consumer get information from personal source. The usefulness and influence of these sources of information will vary by product and by customer. Research suggests that customers value and respect personal sources more than commercial sources or the word of mouth. The challenge for the marketing team is to identify which information sources are most influential in their target markets. Evaluation stage: one alternative from the choices. This is easy when one alternative is clearly superior to the others. The consumer decides to go to plaza cinema thats it. But he or she will come across all characteristics of a plaza cinema services, and start to evaluate it with good quality, and low price which plaza cinema has all the quality. Often the stage is not that simple, and consumer must be carefully in evaluation of alternatives before making a decision. The consumer must consider some features before he or she make decision. Such features are quality of the cinema, price, safety here will look on the security of the plaza cinema and the status of the place. Another stage is Purchase; here the customer is ready for the purchasing. Payment is paid either cash or credit. The consumer will make payment once he or she satisfied with the cinema. In this case of cinema plaza Low involvement purchases is more considered. This case the consumer does not need to look for more information about the cinema as if he or she going to buy a house. The only thing she/he needs is to go buying ticket and watch movie. This process has very simple evaluation. Purchase evaluation The final stage after making a purchase, the consumer frequently is involved with the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision which lead to another purchase. In this cinema after the consumer attend the cinema plaza once he or she and satisfied usually the result is to join a member club of plaza cinema. Importance of Barry Champion to understand Decision Making Process and Decision Making Unit It helps him in considering the whole buying process; once Barry Champion understand all the stage of decision making unit and process it will be easy for him to make decision once he needs to buy the technique equipment of his cinema. No mistakes would appear because he already knows all the stages of making decision. It will help to understand the relative influence for each patron in decision making process, and able to create features that are preferred by these participants. Moreover he will be able to create advertisement strategy headed for his customers. Once the customers are aware of the Cinema it will be easy for them to attend. It will help him in making strategies of his new Plaza cinema. That means Barry will be able to understand what his patrons really want in his cinema, so that he can provide to them. It will help him in making decision in possible consequences. When such an analysis is done well, it can provide important insights and understanding. So this clearly shows that once Barry Champion undergoes this decision making process well even his business will develop. Barry Champion by understanding these decision processes it will help him to exctract information such patrons behavior or consumer influences for example (subculture, culture and Social roles class. Furthermore it will help him to be able to take out data on the emotional process that affect purchaser behavior or his potential patrons such as stimulus, perception and so forth. Ways which Barry champion should consider in obtain information Focus Group Here Barry can take a group of 8 to 30 people based on the demographic and meet in arranged room. He brought them together to discuss on the areas which Barry need to search. This way of gather information it cost some little amount to pay the participants who attend the meeting. He can also obtain information through talking with people. It can be used to collect information that is not openly obtainable. Barry might include meetings with patrons and suppliers. This information often has doubtful strength because it is highly personal and might not be delegate of the people. Feedback forms, here at the end of the of the show patrons they can feel out the forms concerning the cinema. So by doing so Barry Champion would got the actually report concern the cinema Plaza. Survey, he can see what happening elsewhere, Barry he can also go and visit other cinema so that he can receive the information of the other places how they conduct their business. Also he can use the information by renovate the cinema plaza. For example on how the auditorium and parking area they will be posses. TASK 3 Todays business environment is very competitive, this increase the need for companies to analyze their environment so that to be competitive and survive. SWOT Analysis provides a model for analyzing the competitive attractiveness or profitability of the industry. Gold screen should do this analysis so that to identify its key competition in the cinema Industry in Malaysia. Golden Screen Cinema industry in Kuala Lumpur Malaysia is the main competitor for Plaza cinema in Elderwood. So once Barry identifies who are the competitors for his business. It will be easy for him to deal with the organization. And Barry Champion should consider understand the Competitive Forces. Michael Porter has identified five forces that determine the forces of the competitor in a market. The following are the forces of competitive. STRENGTH One of the best strength of Gold Screen Cinema is the technique to catch the attention of patron to use credit card is when they started to apply a credit card. Other than this is the given reduction of those customers who purchase more tickets him or she can get a discount which is Plaza cinema do not have this strategy. In addition, it has got a Strong brand name company whereby the competitors are afraid of the services provided inside the industry. A new innovated product or services become a good strength to the organization as Golden Screen Cinema; it has all the quality the customer wants. Also a good location Golden Screen Cinema business leads to force of the company. Possibly when the cinema is far away from the patron, no customer would like to go because usually patron do not like to travel for long time just for watching moving.. But when the location is good and easy for every customer to reach on time is a key success for the business. Good reputation among customers leads to strength of the business. Once the customer spread the words about good services provided in the Golden Screen Cinema. Many populaces would like to be there the cinema and watch the movie which is strength of the business and also will bring more profits to this Golden Screen cinema. For Example Tuesday rates special WEAKNESSES: The absence of acertain strength can be a weakness. For example The Golden Screen Cinema main weakness is lack of market expertise will bring the market down and for the Plaza cinema the Auditorium is in bad condition so it needs to be decorated; also the seats were too few Location of the business, Golden Screen cinema must consider this weakness. Other people are unlikely to travel a long distance just for watching movie. So the good location leads to consumers to attend the cinema frequently. Plaza cinema environment is in a bad condition, there are no enough parking areas also any toilets. Hence plaza cinema patrons are only likely to pay a premium price for a movie when blockbuster movies are released. A lack of hit movies could make it difficult to sell tickets. OPPORTUNITIES Quickly adapt of new technologies like latest digital visual and audio equipment which increase entertainment and customer are free to buy tickets online, this will increase the revenue of the Golden Screen cinema Cinema worker must charge multiskilled and stretchy employees like young and informal workers who settled to work daily, twelve-monthly and work order. Loosing of regulations, once rules and regulation are not tight easy to make profit for the cinema. And the Malaysian rules are quiet well. So this is the good opportunity for Golden Screen cinema. THREATS It is too parked during Wednesday and Thursday in Golden Screen cinemas like a marketplace, it is very hard to buy a ticket if you arrive at the place late. In Plaza cinema the technical equipment of plaza cinema has been regularly repaired. Price it is rouse expensive especially on Thursday, because they know on Saturday a lot of people prefer going to cinema. Hence, can leads people to move to the other cinema near them. Perhaps the price strategy with competitor must be different but o rouse the price. Once the competitor has a new innovative product or services this leads to customer to prefer to go to the other cinema rather than attend to Golden Screen cinema. TASK 4 MARKET PLAN Executive Summary Barry Champion has recently negotiations have been undertaken to purchase the rural cinema, the Plaza in Elderwood. Barry Champion Bought the cinema from the private person, the cinema failed to make a profit for the past five years. It has been having trouble competing since Golden Screen cinema .The purpose of this business plan is to seek support of introduce new business and transform it into a modern cinema. This transformation will involve the renovation of one of the screens, decoration in a classy, movie theme style and parking area. Plaza cinema will give customers the opportunity to watch blockbuster movies from the comfort of luxurious, reclining lounge chairs while enjoying food and drinks brought directly to them Business Summary The business objectives are to develop one of the current cinemas which have capacity for 350 seats and with the both downstairs stalls area and gallery upstairs. Once the necessary renovations have been completed, the owners will need to obtain the necessary licensing permissions, hire staff and market the concept. Current Situation and Background At present The Plaza cinema is a small cinema industry maximum with two parts downstairs and gallery and patrons numbers has been down. The cinema has had a relatively steady customer base, but the recent opening of plaza cinema meant that patron numbers have been down. Even before the opening of the new Plaza cinema, the cinema had already been suffering a recession for the past of five years. These have included a pre- semi derelict property, education college. While these issues have affected the cinema in a negative way, these are also the issues on which the prospective owners believe they can take advantage of. Future Industry Developments The increase in other entertainment options, for instance computer games, pubs, enlarge cinemas restaurant. And also to make sure the parking areas are renovated in good way, buildings of toilets and However, the stabilization of the market at the top end does not as yet seem to have filtered down to the smaller cinemas and as such, many continue having trouble turning a profit. It is the owners belief that the current market is ideal for the development of a new concept which gives movie patrons an entirely unique cinema experience. COMPETITION Plaza cinema is forming his own market although there are few companies that do make cinema business also. After Plaza cinema suffering from making the profit in his own environment, now this Gold Screen cinema become direct competitor by introduce the same product offering. SWOT Analysis WEAKNES The main weaknesses of the Plaza cinema are, the car parking has been discouraged and the technical of the plaza cinema had been up-to-date severally times and also the projector and sound system has been installed one year ago. They allowed childrens to bring their sweets from home into auditorium. THREAT There is possibility of customer to desert the plaza cinema and look for a modern cinema. OPPORTUNITY Barry Champion is very experienced man in this cinema industry so can use his knowledge to drive his plaza cinema and against Golden screen class as his competitors. Market Analysis The possible ways in which the market cinema can be defined are: cinema complex, cinemas all ways of watching films including cinemas, DVDs and pay-television; and all ways of using discretionary spend including films, going to pubs, clubs or other ways of spending time and money in or out of the home. As explained above, it is the prospective landlord view that cinemas can no longer focus on the narrow definition of the market. Some guidance can be taken from the Golden Screen cinemas which offer patrons an experience. Often these cinemas are attached to shopping centers and as such going to the cinema is simply part of a persons shopping day. Golden Screen, like the shopping centers to which they are appended, rely on the principle that if something is large and loud, no one will dare to think that it is anything but the best and it must be said that they do this well. Teenagers are particularly impressed by this logic. Market Segmentation Cinema consumers generally fall within the 15-24 year age group with over 54% of people surveyed in this age group having attended the cinema most of the free time and they like to watch movies like Ice age, Madagascar, Alvin and the Chipmunks, Avatar. These decline in the 25-34 year old age group to 35% and normally the movie they like to watch are Jack the Giant killer, Julie and Julia, Twilight, Death in the Funeral, and further within the 40-45 age group to 14%. They go to cinema once in awhile. These facts imitate, maybe the fact that older cinema patrons who do not enjoy the nature of Gold Screen cinema have limited options with respect to indulging in a cinema experience. Furthermore, along with work and family commitments, older cinema customers have less free time available to them and more options with respect to how to spend that time. Market Research The purpose of the market research undertaken was to determine whether the Plaza cinema concept has been successful elsewhere, to estimate whether or not Elderwood is the best location for a cinema and to establish a price point for plaza cinema tickets, food and drinks. The marketplace research permitted the potential owners to establish that, the two parts concept has proven successful. While it was not achievable to obtain fiscal records, the potential owners were able to decide that the concept has been around for several years and they were able to test it for themselves. Marketing mix Plaza cinema marketing mix is compromised of the following approaches Advertising and Promotion The advertising would be highly targeted to local and outside. It is assumed that, people are unlikely to travel a long way to attend a cinema especially if they have a local one close by. As such, the goal is to advertise on local customers and to ensure that they remained regulars. So Barry should consider using advertisement like posters, Billboards, magazine and radio and TVs commercial break. Also can use promotion strategies like coupons, all these will promote the cinema plaza in a grand way. Pricing strategy Recently in plaza cinema the tickets were so cheap. So for Barry to penetrate the new market can uses the pricing strategies like are skimming and penetration pricing. He can start with Penetration pricing strategy because he wants to capture the market, so he can use low price foe entrance. Additional after the establishment of the Plaza cinema now can use the skimming pricing penetration, here can decide to rouse the price because the industry will be already renovated. Also will spotlight on arranging the ticket, at the cinema plaza is currently $4 during the day and  £6 in the evening for an adult. So he can introduce $5 for day movies and $8 for weekend movies. GOALS OF PLAZA CINEMA Prioritize the task of designing the Plaza cinema, into two auditoriums and in a modern way and work effectively. In this design the cinemas it will consist of an increase of patrons seats and make the cinema more luxurious. Building the foyer and maintain the parking areas in good environment. Also Barry can build the shops, instead of patrons carry their food they can buy the drinks and foods in the cinema place. To make sure the quality of the cinema is good. The quality of the plaza cinema need to be more maintained so that increases the profit of the company. Increase the profit of the Plaza cinema. Here to make sure that the advertisement and promotion are conducting effectively so that to pull those people to attend more the plaza cinema. And by doing, so it will increase the profit of the company. Focus on team work. Plaza cinema need to increase the employees so that they work hard and in a team. When his employees are more focus on the job to done this will help Barry Champion to reach his goals in easier way.

Potiki And The Art Of Telling Stories :: essays research papers

This is an explorative essay on the theme in Patricia Grace’s novel Potiki that ‘telling and retelling stories is an important and valuable part of being human’. An important theme in Potiki is the enduring idea that creating and sharing stories as a central part of being human is important. It is a significant theme because the novel is heavily imbued with Maori culture, in which the stories and spoken teachings are given prominence, and also because it is a popular belief that people need narratives to give meaning, structure and value to their lives. This theme is displayed resolutely and poignantly in Potiki’s plot, characters, setting and symbolism, as the people of a small rural New Zealand community rediscover themselves through stories spoken and found in Maori carvings. The idea that humans need narratives is the core theme in Potiki, and it is used also to link other themes and aspects of the novel; it is in this way that we know the idea of storytelling is an intrinsic part of the novel’s structure. The idea that ‘creating and sharing stories is important as a central part of being human’ is shown in Potiki’s plot and characters when the mother of the main family in the book, Roimata, decides to let two of her children learn at home instead of at school. Instead of teaching them herself in the style of a traditional European education system, both Roimata and the children learn naturally from stories and histories which are shown as being part of everyone's life. For example, Roimata says, â€Å"It was a new discovery to find that these stories were, after all, about our own lives, were not distant, that there was no past or future that all time is now-time, centred in the being.† (Pp39.) In this way Roimata and the children are essentially learning in a way in which all people learn to some extent: by sharing stories. The idea that the telling and retelling of stories sustains, enlarges and defines our view of the world is shown in Potiki when Roimata continues, â€Å"They were not new stories to us, except that stories are always new, or else there is always something new in stories.† (Pp132.) The character is emphasising the moral and educational value of stories in human development and understanding by saying that there is always something to learn from stories, even when they are retold repeatedly.

Dr. Jose Rizal Writing

Jose Protacio Rizal Mercado y Alonso Realonda (June 19, 1861 – December 30, 1896), was a Filipino nationalist, novelist, poet, ophthalmologist, journalist, and revolutionary. He is widely considered the greatest national hero of the Philippines. He was the author of Noli Me Tangere, El Filibusterismo, and a number of poems and essays. He was executed on December 30, 1896 by a squad of Filipino soldiers of the Spanish Army. He returned to the Philippines in 1892, but was exiled due to his desire for reform. Although he supported peaceful change, Rizal was convicted of sedition and executed on December 30, 1896, at age 35. On June 19, 1861, Jose Protasio Rizal Mercado y Alonso Realonda was born in Calamba in the Philippines' Laguna Province. A brilliant student who became proficient in multiple languages, Jose Rizal studied medicine in Manila. In 1882, he traveled to Spain to complete his medical degree. While in Europe, Jose Rizal became part of the Propaganda Movement, connecting with other Filipinos who wanted reform. He also wrote his first novel, Noli Me Tangere (Touch Me Not/The Social Cancer), a work that detailed the dark aspects of Spain's colonial rule in the Philippines, with particular focus on the role of Catholic friars. The book was banned in the Philippines, though copies were smuggled in. Because of this novel, Rizal's return to the Philippines in 1887 was cut short when he was targeted by police. Rizal returned to Europe and continued to write, releasing his follow-up novel, El Filibusterismo (The Reign of Greed) in 1891. He also published articles in La Solidaridad, a paper aligned with the Propaganda Movement. The reforms Rizal advocated for did not include independence—he called for equal treatment of Filipinos, limiting the power of Spanish friars and representation for the Philippines in the Spanish Cortes (Spain's parliament). Rizal returned to the Philippines in 1892, feeling he needed to be in the country to effect change. Although the reform society he founded, the Liga Filipino (Philippine League), supported non-violent action, Rizal was still exiled to Dapitan, on the island of Mindanao. During the four years Rizal was in exile, he practiced medicine and took on students. In 1895, Rizal asked for permission to travel to Cuba as an army doctor. His request was approved, but in August 1896, Katipunan, a nationalist Filipino society founded by Andres Bonifacio, revolted. Though he had no ties to the group, and disapproved of its violent methods, Rizal was arrested shortly thereafter. After a show trial, Rizal was convicted of sedition and sentenced to death by firing squad. Rizal's public execution was carried out in Manila on December 30, 1896, when he was 35 years old. His execution created more opposition to Spanish rule. Spain's control of the Philippines ended in 1898, though the country did not gain lasting independence until after World War II. Rizal remains a nationalist icon in the Philippines for helping the country take its first steps toward independence. The greatest contribution of Dr. Jose rizal in our country is the two novel he written; the Noli Me Tangere and El Filibusterismo, by this many filipinos awaken by the slavery of Spaniards to the Filipinos. He used these two writings instead of holding a sword against the Spaniards. He proved to everybody that pen is mightier than a sword. He also organized the first cooperative in the Philippines while in exile in Dapitan. The Rizal's clay sculptures, including the one entitled Prometheus Bound, are very original. They are not only pleasing to look at, but also show social issues. Rizal used art as a medium to effect societal change. Rizal's pencil sketches also show techniques that were later used in comic strips. For these, the historian Gregorio Zaide nicknamed Rizal as the â€Å"Leonardo da Vinci of the Philippines†. He was also an exemplary example of Filipino Values. He also advocated a peaceful and a diplomatic way to speak out Spanish indifferences. Andres Bonifacio, on the other hand, advocated a bloody revolution, which is against the Filipino value of life. He also made anthropological researches on the physical and social make up man. He also experimented on various plants as he practiced horticulture. He also made researches on the physiology, classification and habits of animals. Aside from being an ophthalmologist, he practiced engineering and constructed a water system while in exile in Dapitan. His death gave new courage to the filipinos like emilio aguinaldo etc. to defend Filipino people from foreign accusations of foolishness and lack of knowledge; to show how the Filipino people lives during Spanish colonial period and the cries and woes of his countrymen against abusive officials; to discuss what religion and belief can really do to everyday lives; and to expose the cruelties, graft, and corruption of the false government at honestly show the wrongdoings of Filipinos that led to further failure. Dr. Jose Rizal Mercado y Alonso is by far, without a doubt, the greatest hero this nation can ever have. Ever since the very foundation of our early education, we have been taught about a man to whom we owe the sweet taste of independence we now have the privilege to enjoy. Rafael Palma, a person of great significance once said, â€Å"The doctrines of Rizal are not for one epoch, but for all epochs. They are as valid today as they were yesterday and it will still be strongly valid in the future. This signifies the immortality of Rizal’s life, works, and genuine character. And as our beloved country’s National Hero, Dr. Jose Rizal will be remembered, forever. That we can be sure of. However, the world will never run out of skeptics. Some have lead themselves to believe that Dr. Rizal was a made-to-order hero; one that personifies what we want to see in a person, or in a hero, for this matter. But we strongly believe, that these opinions hold no truth. Dr. Jose Rizal was a very real human being. One who had his share of mistakes, and heartaches, but nevertheless stood for what he believed in, and lead his nation to freedom. Who made Jose Rizal our foremost national hero, and why? But before we can come up with a logical answer to that, we must first look into the character and works of Dr. Jose Rizal that made him our national hero. First and foremost, as stated by the authors Gregorio and Sonia Zaide in the book Jose Rizal, Dr. Rizal is our greatest hero because he took an â€Å"admirable part† in that movement which roughly covered the period from 1882-1896. His wondrous magic with words in his writings, had a tremendous contribution to the formation of Filipino nationality, lead his fellow men to assert their right to our nation. Dr. Rizal’s works sparked a flame that set us free. The authors have previously stated, â€Å"†¦no Filipino has yet been born who could equal or surpass Rizal as â€Å"person of distinguished valor or enterprise in danger, or fortitude in suffering. † This is the second point. We can all agree about the fact that not one citizen of the country had yet to show the same characteristics, or had done the bravest of acts for his country as Dr. Jose Rizal. Considering his natural endowments—intellegence, wealth, influence—Dr.Jose Rizal could’ve chosen a life in prosperity, up, up and away in another island. But instead, he dedicated his life into writing for the sake of his love for public service to the Filipino people, and the Philippines. nd lastly, Jose Rizal is the greatest Filipino hero because he is â€Å"a man honored after death by public worship, because of exceptional service to mankind. † (Gregorio and Sonia Zaide, Jose Rizal). Dr. Jose Rizal is not only highly acclaimed up to this very time because of the exemplary literature we still study to this day. He is still very highly remembered and ever adored because of his conviction, service, and great love for the Filipino people, and the country. This is because he is still celebrated years after he left the face of the earth. He was a great leader, who offered exceptional service to mankind. Going back to our main question: Who made Dr. Jose Rizal our foremost national hero, and why? My answer is going to be brief, and simple. Not one person or organization can be held responsible for making Dr. Jose Rizal our national hero. Rizal himself, his own people, and the foreigners all together contributed to make him the greatest hero and martyr of his people. This is because; Dr. Jose Rizal didn’t become our National Hero by way of traditional election. The fruits of his exceptional dedication and conviction to his life’s purpose are seen in our everyday lives. If he hadn’t, and among other note-worthy heroes of our history fought for our well-deserved freedom, maybe we’ll still be in the hands of our unjust captors. His â€Å"excellent qualities and merits† (Rafael Palma) made him Our Foremost National Hero.

Free Essays on TQM

BABY-STEPS TO TQM THESIS: â€Å"THIS PROJECT HAS BEEN DEVELOPEDTO OFFER AN EASY TO READ AND UNDERSTAND, STEP BY STEP PROCESS ON THE IMPLIMENTATION AND CONTROL OF TOTAL QUALITY MANAGEMENT ON A NEW FOUND FLURISSING HOSPITALITY BUSINESS. SPECIFICALLY RESTAURANT AND NIGHT LIFE† PRELIMINARY OUTLINE 1-HISTORY OF TQM - HISTORY OF TQM - DEFENITION OF TQM - CHARACTERISTICS OF TQM - BASIC THEORIES OF TQM - INNOVATIONS 2-ADVANTAGES VS. DISADVANTAGES - BASIC PROCEDURS - GUIDELINES - ADVANTAGES - DISATVANTAGES - APPLICABILITY ON HOSPITALITY FIELDS - QUALITY CONTROLE - PERFORMANCE MESURMENTS 3-IMPLIMENTATION TO BUSINESS â€Å"X† Quality As A Strategy In the 1980’s, Motorola was losing market share to the Japanese competition in their core product lines-semi-conductors, cellular phones, and pagers. Later, Motorola executives realized that this loss was due to the Japanese producing similar products but with better quality and lower prices. The Motorola executives always believed that producing better quality requires high costs, but the Japanese were proving this theory wrong. Bob Galvin, the chairman of Motorola was determined to beat the Japanese, and to do so he had to improve the quality of his company’s products and often lower prices. For that reason, he initiated the Total Quality Management program in 1983. The result of this program was a drop in deficit rates from 6 per thousand in 1986 to 40 per million by the end of 1991. The same program helped the corporate finance department to close its books in 4 days instead of 12, and service centers have cut their repair time from 12 days to 7. Also as a result of this program, new products are brought to market quicker. In 1988, Motorola won the Malcolm Baldrige National Quality Award, and in addition, the results have also been spectacular. At the end, Motorola has regained its market share and at the same time increased its profits. The Hist... Free Essays on Tqm Free Essays on Tqm BABY-STEPS TO TQM THESIS: â€Å"THIS PROJECT HAS BEEN DEVELOPEDTO OFFER AN EASY TO READ AND UNDERSTAND, STEP BY STEP PROCESS ON THE IMPLIMENTATION AND CONTROL OF TOTAL QUALITY MANAGEMENT ON A NEW FOUND FLURISSING HOSPITALITY BUSINESS. SPECIFICALLY RESTAURANT AND NIGHT LIFE† PRELIMINARY OUTLINE 1-HISTORY OF TQM - HISTORY OF TQM - DEFENITION OF TQM - CHARACTERISTICS OF TQM - BASIC THEORIES OF TQM - INNOVATIONS 2-ADVANTAGES VS. DISADVANTAGES - BASIC PROCEDURS - GUIDELINES - ADVANTAGES - DISATVANTAGES - APPLICABILITY ON HOSPITALITY FIELDS - QUALITY CONTROLE - PERFORMANCE MESURMENTS 3-IMPLIMENTATION TO BUSINESS â€Å"X† Quality As A Strategy In the 1980’s, Motorola was losing market share to the Japanese competition in their core product lines-semi-conductors, cellular phones, and pagers. Later, Motorola executives realized that this loss was due to the Japanese producing similar products but with better quality and lower prices. The Motorola executives always believed that producing better quality requires high costs, but the Japanese were proving this theory wrong. Bob Galvin, the chairman of Motorola was determined to beat the Japanese, and to do so he had to improve the quality of his company’s products and often lower prices. For that reason, he initiated the Total Quality Management program in 1983. The result of this program was a drop in deficit rates from 6 per thousand in 1986 to 40 per million by the end of 1991. The same program helped the corporate finance department to close its books in 4 days instead of 12, and service centers have cut their repair time from 12 days to 7. Also as a result of this program, new products are brought to market quicker. In 1988, Motorola won the Malcolm Baldrige National Quality Award, and in addition, the results have also been spectacular. At the end, Motorola has regained its market share and at the same time increased its profits. The Hist... Free Essays on TQM TQM = CHANGE Introduction 3 Reasons for Resistance 3 Cause of Resistance 4 Barriers to Change 4 Stages of Change Implementation 6 Effective Implementation Through Active Learning 7 Conclusion 7 References 9 Introduction â€Å"Somebody once said: â€Å"The only one who likes change is a wet baby† (Mariutti, 1996, p.30). As long as we are comfortable with our surroundings and ourselves we as human beings will always be resistant to change. We fear the unknown because we do not like to be challenged with change. In order to fully change an individual’s style of thinking and working, we must understand the theory and techniques in order to break down the barrier of resistance. Reasons for Resistance There are several reasons for resistance to change from employees. Some of these reasons include no personal gain, bad timing, job security, the unknown, lack of resources, and fear of incompetence. Individuals that are resistant to change fear the unknown when they do not know how it will affect their lives and the changes it will bring. I can relate to this in my job as the warehouse manager at Integrated Supply Network, Inc. ISN has been through several changes in the last year regarding reengineering the warehouse to improve quality for our internal and external customers. In 1999 under the guidance of another warehouse manager the warehouse was forced to change. The people that were tasked with making the change had a power struggle and a lack of trust and understanding with the past warehouse manager. This was due to the manipulation tactics that were used. Also, this person used the authoritarian leadership style to maintain control of the warehouse team. The manager tried to make changes without a plan or without asking questions. In the end the warehouse employees teamed together and got rid of the manager. As you will see we needed to have a plan to implement change. B...

Google Recruiting Process Essay Example

Google Recruiting Process Essay Example Google Recruiting Process Paper Google Recruiting Process Paper The recruitment process at Google BY maximum 1. Introduction Google has gained an excellent reputation as an employer by the unique organizational culture the company has created and by the way It treats their employees. Google has become one of the most sought after employers: last year the company was receiving about 75,000 applications a week at peak times (Waters, 2011). In order to keep and further develop their unique culture and to hire the appropriate candidates for it, Google emphasizes on developing a recruitment culture within the organization. However, the question raised here Is how to establish recruitment culture In a company and how to deal effectively with such an enormous number of applications? And furthermore, how to figure out the right candidates that will suit to the company s culture and further contribute to its growth? This term paper first will show how the recruitment process at Google has developed and than illustrate important characteristics of it. Secondly, the theoretical background will be demonstrated and a conclusion on the topics highlighted before will be drawn. The recruitment process at Google Development of the recruitment process To change the way the company recruits was considered first In 2005, when Google had to readjust Its high bars for hiring employees due to Its rapidly growing business. Co-founder Sergey Bin was recognizing long recruitment processes were holding back expansion and in March 2006, a new head of human resources, Laszlo Bock, was introduced. Before Bock came in charge applicants had to pass more than 6 interviews on average and often even exceeded 10. : Also did Google turn its nose at engineers who had less than a 3. 7 average (Hansel, 2007) and was known for a long- assisting recruitment process in which applicants where involved up to several month. A lot has developed since that. Bock recognized that the Interface with new potential employees had to be changed and started to restructure the recruiting process step by step. Already in June 2007 average interviews job applicants had to pass went down to 5 and the number of new employees hired went up from 13 to 16 a day. Overall recruiting was streamlined, before Bock came into office candidates who came from elite schools with a high grade-point average were favored, whereas now read-point average Is no formal requirement anymore. Thereby, candidates who do not have college degrees but do provide solid professional track records(Hansel, 2007) have the chance to get employed, as well. Characteristics of the recruitment process What differs Google from most other highly valued companies Is that they pay huge attention on tenet recruitment process as well as spending large amounts AT money on it. The company has fund recruiting to the point where the function is in a league by itself (Sullivan, 2005) and has gone exceptional steps to change the way employees work at Google in order to create a unique working culture. To find the right people to match to the chaotic and competitive culture (Delaney, 2006) at Google the company also crosses boarders and attempts to discover new ways more traditional companies would probably deem as not appropriate in terms of recruiting. Google started to analyze the personality of their current employees in order to derive traits that may not seem visible at first sight, but may also contribute to success in the company to at least some degree. Already in summer 2006 employees ho worked at least 5 month at Google were asked to fill out a 300-question survey. Nowadays every applicant is asked to fill out a comparable survey. Google thereby tries to analyze every little piece of personality and life experience that could make a prospective employee a meaningful enrichment to the company. Questions to employees may include what pets they own, what magazines they subscribe to, how many patents they have or when they first used a computer. A number of formulas created to evaluate the survey than calculates a score ranging from 0-100 in order to establish a measurable corporate fit for the unique corporate culture at Google. The key driver to run such an inconvenient questionnaire is that applicants should create an organizational citizenship, which is also in part tested on in the questionnaire. Google seeks to hire innovative and entrepreneurial talent, rather than strictly focusing on intelligence as selection criteria. The designer of the survey and todays director of staffing, Todd Carlisle, states that Google thereby tries to figure out things you do that arena t technically part of your Job but make Google a better place to work (Hansel, 2007). By that, Google tries to manage to find the right people to fit into their culture and further contribute to it. Furthermore, Google maintains a very large, flexible, and motivated recruiting force. The company does not reveal exact numbers, but it is estimated that it keeps up to 70% of its recruiters as contractors, providing them with only 6 to 12 months contracts. Thereby it is guaranteed that the recruiting force is kept motivated and Google stays very flexible regarding its staffing need: As needs of hiring new employees rise up, new contractors can quickly be signed, as well as being quickly red when the need for recruiting is diminishing.  However, in general it can be stated that Google keeps a very high recruiter-to-employee ratio: Conservative estimates state that that Google has 1 recruiter for every 64 employees; a very high number compared too 577-to-l ratio for most large companies. Theoretical background Several researches suggest that test of general mental adaptability (GAMMA) and cognitive ability tests are considered to be effective predictors of later Job performances, such as Google conducts them. GAMMA is defined to be valid in case the assure Includes a variety AT Items measuring spectacle ODL t II less or Tanat condones two, three, or more specific aptitudes (Slogan, 2003). Since Google is testing their applicants GAMMA on a large scale one can conclude that the companys questionnaire produces satisfactory and informative results. Additionally, personality measures seem to be an increasing trend among organizations as part of their personnel selection practices. When surveys taken in 2002 still revealed pessimism about the use of personality testing, already in 2004 the use of integrity tests has been growing y 20% a year and more than 40% of Fortune 100 companies reported using personality tests (Rottenest, Goofing, 2006). Google therefore does not only follows a trend but actively brings forward developments in international staffing. 4. Conclusion One reason why Google does create such an innovative hiring process is that are concerned to miss out some of the best candidates, as the company is enormously fast growing. Google has doubled the number of employees in each year from 2004 to 2007. Furthermore, in nowadays business environment a strategic focus on nagging people is essential to become a highly innovative company. A company cannot be capable of maximizing innovation if it is not capable of recruiting and retaining innovators. Google has succeeded in not only recruiting, but also retaining these innovators and top performers by changing the way their employees work. One aspect that makes Google such an attractive employer is that the work itself becomes an essential attraction and recruiting force, and thus a driver of innovation and motivation.

Environmental Sustainability - Define the concept of renewability, and Term Paper

Environmental Sustainability - Define the concept of renewability, and apply it to Damen Hall's replacement - Term Paper Example To date, innovative technologies have been adapted in order to harvest this resource. Auspicious developments are in the areas of photovoltaic cells that directly convert the sun’s light energy to electricity (Kamal, 2010 & van Santen, et; al. 2010). To put it in a concept, the sun’s energy is the ultimate energy resource and in the simplest explanation, it is renewable because it is easily refilled as long as the sun continues to shine and along with the consideration that it is not capable of polluting the environment and therefore hastening climate change. Sun’s heat aside from giving light energy, heat and as energy resource for photosynthesis also stirs up phenomenon in the earth’s surface that can also serve as promising energy sources such as wind and water movement (van Santen, et. al. 2010). Renewability and Sustainability: Establishing relationship Closely related to the concept of renewability is the universally accepted principle of sustainabil ity. The term is not difficult to understand for almost all efforts of economic development and planning in many modern countries especially in the United States today centers on sustainable economic development. ... They argued that the current lifestyle we are in is an ideology of death where we are over-consuming and therefore destroying resources not capable of replenishing itself. Moreover at the economic standpoint, sustainability and renewbaility are both important backdrops where in they are essential ingredients to sustainable economic policies. When the principle is integrated into sustainable economic policies such as giving them positive economic values and functions, then there is a reduced risk of overuse. At the standpoint of sustainable development and resources use, the utility of non-renewable resources points to an economic of collapse. There are many misleading yet established notions that the use of nonrenewable resource is cheaper and the renewable ones would entail a plethora of investment (Kamal, 2010 & van Santen, et; al. 2010). This is in the other hand, a largely inaccurate assessment and as a matter of fact, it is the use of nonrenewable raw materials have plunged econ omies in different parts of the world. Recycling and Nutrient Cycling in the Purview of Renewability In the context of renewability, the closet and most relevant point of view where recycling and nutrient cycles comes is in on the direct and indirect effects of global warming. Nutrient cycle is the process of transforming and utilizing nutrients from one organism to another. It is obvious therefore that energy plays a central role in this nutrient transport (Kamal, 2010). To illustrate, remember that the Earth is a huge ecosystem – a natural environ. And that the function, as well as the structure of the ecosystem is highly governed by energy flow and

Anti Heros Essay Example | Topics and Well Written Essays - 1250 words - 1

Anti Heros - Essay Example The Maltese Falcon is a film that has a hero as well as an antihero; the film stars Humphrey Bogart as the director / private investigator Sam Spade who has been regarded as the antihero and not the hero, for reasons discussed within the purview of this paper. Sam Spade has a very tough exterior as he lives life by his own rules and rarely listens to anyone else. When his partner in crime dies, he does not even seem to bother or care, displaying an aura of someone that does not have any emotions. He tries to put forth a very strong and non caring attitude towards the audience. He does not possess any scrupulousness; this is clear when the audience finds out that he had been having an affair with the wife of his partner. Furthermore, he plays along with Brigid within the movie, not letting people know for sure whether or not he actually had feelings for her. This makes a number of people averse to his entire character because he does not come off as a man who would listen to anyone or be liked by most people. He says, â€Å"When a mans partner is killed, hes supposed to do something about it. It doesnt make any difference what you thought of him. He was your partner and youre supposed to do something about it. And it happens were in the detective business. Well, when one of your organization gets killed, its bad business to let the killer get away with it. Bad all around. Bad for every detective, everywhere.† (The Maltese Falcon) Spade’s rugged aura puts off a number of people and his smooth mannerisms help to provide a very hard twist to the entire story. Spade is truly an antihero with a penchant for women. A number of people have maimed the movie to be exactly like its contemporary, Citizen Kane. Spade does not carry a gun throughout the movie; however he shows people that he is not afraid to use one. He will do anything in order to make some money and is not attached to many things, probably because of his prior life