Alive Movie Report Group Dynamics - 3811 Words

1) Baseline Description Early After the Crash The first few days following the crash of the Uruguayan Air Force plane carrying 45 passengers en route to Chile was surely made out to be some of the hardest days throughout what would become an amazing 72 day fight for survival. In the first few days the team had to fight through anxiety, mental instability, chaos, and perhaps the most important barricade—the fight to stay unified, positive and team-orientated. This is what makes it such an amazing story because without the strong team development and commitment, survival would not have been possible. Prior to the announcement that the search party had ceased its efforts, the group was just waiting and depending on the search party to find†¦show more content†¦On the fourth day the team saw the plane that flew by and tipped its wings. This sparked false hope, which led to the storming stage of team development. Everyone believed that they were saved; consequently, they ate and drank what little food and wine they had. Members of the team had broken the rationing guideline and Antonio had to manage the conflict which involved reprimanding the team after they violated the ‘team contract’. The next stage entered was norming. After the search had been called off, Nando created the new goal for the team of getting out of there themselves. Nando and Canessa enhanced team commitment and focus by getting team members to cannibalize. The team then went back to the storming stage of team development. This was reflected by a couple conflicts. First, there was the conflict with the transportation of the batteries and how it wasn’t possible. As well as the conflict of trying to bring the radio to the batteries in the tail and the disagreements of which group members were going to partake in this event. Canessa used a forcing approach to influence the group member’s participation. 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Legal Argument King V. Government Of Alberta - 1326 Words

Legal Argument #1 King v. Government of Alberta In concurrence with King, requiring professors in Christian Charter schools to refrain from wearing non-Christian articles of faith is not a reasonable infringement of Section 2(a) of the Charter. The Oakes test was conducted to deduce that the Charter infringement is not justifiable in a free and democratic society. The first step of the Oakes test is to determine if the infringement is â€Å"prescribed by law†. A common law rule or regulation, in addition to legislation can constitute a limit â€Å"prescribed by law† (Sharpe Roach, 2013, p66). Under Alberta Government statute, â€Å"all teachers in a Charter school must be certified by the Alberta of Education; however a Charter school can inquire as to the religious beliefs of a prospective teacher at the time of his/her hiring.† This section of the Alberta governments legislation is both legally accessible and written with precision, as it does not deny a Charter right in its entirety, however the enforcement of this legislation by the Blessed Virgin Mary school, which resulted in the school dismissing King infringes upon his section 2(a) Charter right. Due to Charter schools in Alberta receiving public funding and their duty to deliver the core academic curriculum approved by the Alberta Board of Education, they fall under the jurisdiction of the Government of Alberta. It is determined that the Government of Alberta is also accountable for King’s Charter right infringement as theShow MoreRelatedBible Versus the Toran12356 Words   |  50 PagesTHE QURAN PAGE 19 V. THE QURAN PAGE 20 - 23 VI. THE BIBLE COMPARED TO QURAN PAGE 24-28 VII. FIVE PILLARS OF ISLAM COMPARED TO THE TEN PAGE 29-34 COMMANDMENTS VIII. COMPARING THE LIFE OF TWO AFRO-AMERICANS (1) MALCOM X - ISLAMIC MUSLIM/QURAN PAGE 35-43 8 (2) MARTIN LUTHER KING JR. - CHRISTIAN/BIBLE PAGE 44-48 Read MoreEconomic Growth And Development Of Development6644 Words   |  27 Pageswelfare state. Rostow categorization set the tone for modernization approach to development that characterizes development thinking and planning in the 1960’s. Here the political states were central to development planning and activities. The central argument of modernization theory is that for the underdeveloped countries to develop, they must adopt the character of developed countries. The 1980s and 1990s heralded new thinking that deepened the neo-liberal approach and introduced free market capitalistRead MorePrinciples of Microeconomics Fifth Canadian Edition20085 Words   |  81 PagesSUPPLY AND DEMAND I: HOW MARKETS WORK Chapter 4 The Market Forces of Supply and Demand Elasticity and Its Application Supply, Demand, and Government Policies How does the economy coordinate interdependent economic actors? Through the market forces of supply and demand. The tools of supply and demand are put to work to examine the effects of various government policies. Chapter 5 Chapter 6 PART THREE: SUPPLY AND DEMAND II: MARKETS AND WELFARE Chapter 7 Chapter 8 Chapter 9 Consumers, ProducersRead MoreLangston Hughes Research Paper25309 Words   |  102 Pagesfor black children in Topeka was across town, Carrie enrolled Langston in first grade at the all-white Harrison Street School, which was within walking distance of their apartment. At first, the principal refused to admit him, but Carrie took her argument before the Topeka school board and won. Langstons teacher resented having to teach one small black boy and told other students, in his presence, that if they ate licorice, they would turn black like Langston. A few classmates taunted him on theRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 PagesMaxFli Sales Force Automation System at BAT CASE STUDY IV-7 Meridian Hospital Systems, Inc.: Deciding Which IT Company to Join CASE STUDY IV-8 Mary Morrison’s Ethical Issue Seventh Edition Managing Information Technology Carol V. Brown Howe School of Technology Management, Stevens Institute of Technology Daniel W. DeHayes Kelley School of Business, Indiana University Jeffrey A. Hoffer School of Business Administration, The University of Dayton E. Wainright Martin KelleyRead MoreDeveloping Management Skills404131 Words   |  1617 PagesExercise 43 PART I 1 PERSONAL SKILLS 44 45 DEVELOPING SELF-AWARENESS SKILL ASSESSMENT 46 Diagnostic Surveys for Scale Self-Awareness 46 Self-Awareness Assessment 46 Emotional Intelligence Assessment 47 The Defining Issues Test 48 v Cognitive Style Indicator 52 Locus of Control Scale 52 Tolerance of Ambiguity Scale 54 Core Self-Evaluation Scale (CSES) 56 SKILL LEARNING 57 Key Dimensions of Self-Awareness 57 The Enigma of Self-Awareness 58 The Sensitive Line 58 Understanding

Model Developing Communication Skills Among -Myassignmenthelp.Com

Question: Discuss About The Model Developing Communication Skills Among? Answer: Introducation Effective business communication is necessary for establishing the successful customer and workers interactions. It is important for both the listener and the speaker to share the responsibility of making the clarification of the message that is to be conveyed. According to Bergener et al., (2012), effective communication process is not only about interaction, it depends on the choice of words, body language, voice tone, and clarification of the messages. When I am working with my co-workers, I need to make the rectification on developing the effective communicational efficiency. It has been observed that people from different geographical background present the different communicational attribute that create the diverse impact on the situation. In this study, I have used five diagnostic tools to evaluate my communication skills that I need to use at my workplace. The scores obtained from these diagnostic tests would help me in understanding my area of improvement in order to develop efficient communicational attributes. First, I have used self-perceived communication competence tool, which helped me in understanding the underlying barriers that I might face in communicating with my co-workers at the workplace. Second tool is self-perceived communication competence, which perceives the different situation that I might experience while working with other people. The diagnostic tool of intercultural communication apprehension presents the report of the competency skills that I need to maintain while communicating with the people diverse in cultural background and personal traits (Robles, 2012). I have observed that while communicating with the people from different cultural background, I might have to deal with the innumerable language barriers as well as the cultural barriers as well. While dealing with the people from different cultural and linguistic values, I shall improve the competency skills to communicate in the cross-cultural situations. I can even utilize the non-verbal communication process to communicate with the people from different cultural background. The non-verbal communication deals with the various body languages, written communication, facial expression, and signs (Royle Laing, 2014). I have to be cautious about present these non-verbal gestures as I need to clarify the message. The non-verbal communication is often misi nterpreted that can affect the corporate environment. The self-perceived communication competence scale (SPCC) diagnostic tool provides me the insights about my personality trait that is foreseen while I am working with my coworkers at my workplace. The obtained scores from this diagnostic tool signify that I need to be more competent to deal with the different uncertainties that may occur within the workplace. It is notable that while working with the other employees from various cultures, I might have to face the considerable challenges around. However, it is necessary to respond to the situation accordingly. I need to bring the improvements in my communicational competency in such situation. The maintenance of the flexibility is essential for me to discuss any crucial situation. I can take the active participation in the group discussion. If my business managers want me to take the participation in any group discussion, I take this opportunity to develop my communicational efficiency. On the other hand, it is also noticeable that my public communication is not much commendable. I need to develop the competency in interacting in public and improve my performance during the group discussion process. In fact, the cultural and lingual barriers signify the challenges that I may face at my workplace that would create the obstacle in establishing a good rapport with the new colleagues. Another diagnostic tool, Personal Report of Public Speaking Anxiety determines the nervousness of a communicator during the delivery of the speech in a conference or in front of others (Novik Podgrecki, 2015). It is noticeable that in a conference meeting, people perceive different psychological values. When I become a speaker, I always concentrate on delivering the speech in an effective way. While conducting this test, I have observed that I possess an effective and active listening skill that helps in providing the remarkable speech. In the personal report of public speaking anxiety, I scored average as I need some improvements in delivering speech. I need to work on minimizing my nervousness while communicating in public. The report obtained from non-verbal immediacy scale highlights that I face the several recognizable challenges in maintaining the non-verbal communication with the other workers at my workplace. Non-verbal communication needs to be skilled enough while maintaining the interactive sessions with others. People from different cultural background face the negative consequences as well (Mascle, 2013). Hence, when I deal with the people from different geographical, cultural, and lingual background, it becomes quite difficult for me to cope with situation. My body language, gestures, facial expression, and signs to develop an appropriate non-verbal communication skill. The diagnostic tool used in talk-aholic scale, I have observed that the assertive perception efficiency level in quite higher in me that helps me in staying positive towards different situation. I need to calm myself down in occurrence of any uncertainties and I have that ability since I have full control on my speech. I have the capability of deciding when to use my words or when I need to keep myself quiet. Hence, I have scored commendable level in this aspect. As a speaker or the communicator, it is essential for me to present the equal competency level while responding to others. The evaluation report of the self-perceived competence skills reflects that I have scored 45 in acquaintance, 62 in Dyad, 56 in stranger, 50 in meeting, and 95 in friend. The report provides me the idea that I should not face any challenges while communicating with the friends. The communication with the strangers is considerably low, which specifies that I am not much flexible in maintaining the effective communication with strangers. However, my communication in a group discussion is quite remarkable even though I scored average in the meeting. It is thus necessary for me to concentrate on developing the communication while I am communicating with the people from different background. The result received from the intercultural communication apprehension sheet provides the insights that I scored only 46, which is too average. It depicts that I maintain an average competency level while communicating with the people from different cultural background. In a cross-cultural environment, I experience the difficulties with the strangers. The lingual and cultural barriers are quite difficult for me to cope with and due to such difficulties, I am forced used my non-verbal communication skills. I need struggle while presenting my point of view as they are unable to understand my language. The non-verbal skills are thus used for sending or receiving the message. However, it is necessary for me to get accustomed with such uncertainties since I am working within a workplace that is full of people from different cultural background. The challenges are quite expected in such cases. The tension and nervousness is quite recognizable while I communicate with the people from diverse culture. I need to improve my competency level in such regards to make the considerable progress in my career. The result shows that I have scored 95 in Personal report of Public Speaking Anxiety, which is quite moderate. It clearly depicts that I need improvisation in making myself competent enough in communicate much efficiently in different situation. I am working in a multinational organization in which people from different background work together and perform the organisational functionalities. Therefore, it is quite obvious that I need to communicate with them with more efficiency by diminishing my nervousness and anxiety. The non verbal skill report, on the other hand, highlights my score of 85, which determines the higher efficiency level in this aspect. While communicating with the people from diverse cultural background, I use the remarkable non-verbal communication skills. I scored 25 in talkaholic scale, which indicates that I am quite efficient as a communicator or performer. However, I have obtained the idea that I need to get hold of my speech in accordance with the situation. It is essential to derive the idea about the reaction and the method of keeping it in control. The intercultural communication skills are not quite commendable in my case. The effective intercultural communication helps people in generating the ability of interacting people with diverse culture and lingual background. If the organization maintain the cultural diversity, it would become easier for me to develop considerable intercultural communication ability. The appropriate language use and communication process helps in developing the good performance within a workplace. The nervousness and consciousness create the barriers in conveying my messages that is quite considerable weakness. The ideas derived from the tests through these diagnostic tools, I can come to conclusion that I need to make myself more efficient in dealing with the people from diverse cultural and lingual background. While working together within the workplace, it s necessary to develop effective communication to convey the important message. I have the good listening skills that makes me understanding the ir perceive values. However, making the clear and frequent approach in communicating with others would be required to improve my professional and personal skills. Conceptual Analysis of Inter-cultural Communication The development of the intercultural communication is essential in every aspect. Especially, while working in a multinational corporation, people deal with many workers who belong to the diverse cultural, geographical, and lingual background. An efficient employee knows the method of establishing the effective communicational transparency with others that would help in developing the productive work culture. According to Keyton et al., (2013), it is essential for the employees to exchange the necessary views and thoughts while working together in a workplace. The ineffective communication of an employee can affect the work functionalities in a recognizable way (Quintanilla Wahl, 2015). The effective intercultural communication helps people in generating the ability of interacting people with diverse culture and lingual background. If the organization maintain the cultural diversity, it would become easier to develop considerable intercultural communication ability (Hildebrand, 2017) . The appropriate language use and communication process helps in developing the good performance within a workplace. A multinational corporation consists of people from different cultural background that have the clear impact on delivering the effective performance. In such regards, it is essential to maintain the effective cross cultural communication to prevent the cultural and lingual barriers. Fleisher and Bensoussan (2015) implied that the interaction with the diverse cultural background may affect the decision-making process within a workplace. People from different cultural background perceive differently. Their psychological values are also quite different to each other, which creates the challenges in developing the effective decision making suitable for the business. it is quite difficult to decide upon one particular point of view since people perceive things in a different manner. For example, some people agree upon setting any particular priority, which is rejected by others. Cardon and Marshall (2015) exclaimed that the good performance of an organization depends on the efficient and remarkable communication skills that creates the transparency in conveying messages. In such cases, when the difficulties emerge in establishing the verbal communication, the non-verbal communication can be utilized. Non-verbal communication can be developed if there is the proper ma intenance of the transparency level (Eggenberger, Heimerl Bennett, 2013). Presenting the concerns through facial expression, written communications, and helpful signs can develop an efficient non-verbal communication. On the contrary, Deepa and Seth (2013) argued that the intercultural communication is beneficial for the business organizations. It has been observed that during the intercultural communication process, people present the different views and perceive values. These different views create the innovative performance efficiency, which can turn out to be much beneficial and profitable for the organization. In fact, this cultural diversity would contribute to the accomplishment of the business goals in a significant manner (Daim et al., 2012). In addition to this, the intercultural communication develops the personal attributes of the associated people that drive the organization towards success. Necessity of Self-Perceived Communication The self-perceived communication determines the reaction of the individual under the diverse nature of the organisational situations. It is noticeable that the organizations usually experience diverse situations and the employees need to face every uncertainty. The occurrence of the crisis situation sometimes affects the mental state of the mental state of the employees (De Grez, Valcke Roozen, 2012). Employees often go through the pressurized situation for maintaining the appropriate balance in performing the organisational functionalities. They even need to attend the group discussion, meetings and communication programs with friends, strangers, and many other people. The effective communicational transparency helps an individual to maintain the diverse work culture within a workplace. It is sometimes noticed that if the individual feels uncomfortable in communicating with the people belong to different cultural background; it may lead to negative circumstances. However, the study sheds lights on the self-perceived communication, which imply that it is necessary to develop the effective communicational transparency even in the situation of the emergency (Brink Costigan, 2015). Especially, in a multinational corporation, the communicational transparency helps in delivering the productive solution for accomplishing the business goals. During a group discussion, the intercultural communication process becomes easier. In a group discussion, a individual needs to communicate with a number of strangers. This communication is quite effective in understanding different perceptive values, point of views, and the cultural attributes. The focus should be provided on the flow of communication, which would benefit the situation at that very moment. Baruah (2012) suggested that while dealing with the corporate environment, an individual must be prepared for every situation. The effective intercultural communication helps people in generating the ability of interacting people with diverse culture and lingual background. If the organization maintain the cultural diversity, it would become easier to develop considerable intercultural communication ability. The appropriate language use and communication process helps in developing the good performance within a workplace. They need to attend meetings, take active participation in a group discussion, and contribute to the training session. In such sequences, they need to be more skilled to convey their messages and receive the messages from the other end. While working under a multinational corporation, people meet others who belong to different cultural, geographical, and lingual background. It is necessary for an individual to develop an efficient communication skill, be it verbal or non-verbal, to determine the productive approach in the business dealings. Getting accustomed with diverse situation strengthens the competency level of an individual in both professional and personal life . Effectiveness of effective communication in an organization According to De Grez, Valcke annd Roozen (2012), it is important for both the listener and the speaker to share the responsibility of making the clarification of the message that is to be conveyed. The maintenance of the proper communication transparency creates the significant atmosphere within a workplace and as a result, it determines the productive benefits. It has been observed that people from different geographical background present the different communicational attribute that create the diverse impact on the situation. Effective business communication is necessary for establishing the successful customer and workers interactions. It is important for both the listener and the speaker to share the responsibility of making the clarification of the message that is to be conveyed (Cardon Marshall, 2015). It is necessary for me to get accustomed with such uncertainties since people are working within a workplace that is full of people from different cultural background. The chall enges are quite expected in such cases. If any organization maintains the effective communicational transparency, it would reflect on the collective decision-making process. When the employees need to deal with the people from diverse cultural background, it would generate the ideas about the different corporate cultures. These diverse perceive values can be utilized to bring more innovations in the business functionalities. Moreover, this intercultural communication helps in making progress in the personal and professional attributes of the individuals. Taking the active participation in a group discussion creates the opportunity to know people from different cultures and judge their perceive values. The effective intercultural communication helps people in generating the ability of interacting people with diverse culture and lingual background. If the organization maintain the cultural diversity, it would become easier for me to develop considerable intercultural communication ability. The appropriate language use and communication process helps in developing the good performance within a workplace. Effective business communication is necessary for est ablishing the successful customer and workers interactions (Mascle, 2013). It is important for both the listener and the speaker to share the responsibility of making the clarification of the message that is to be conveyed. It is necessary for me to get accustomed with such uncertainties since people are working within a workplace that is full of people from different cultural background. Communication Model The communication process depends on the systematic and sequential steps. The communication model introduced by Laswelle also consists of five stages, such as who says what, the channels, to whom, and with what effects. It is essential for an individual to utilize the appropriate channel to communicate with the people. Delivering the messages in a proper way is important as the receiver needs to decode the messages. The communication becomes successful when the receiver can present the concern against the message received from the other end. The model depicts that the receiver would present the positive feedbacks if the sender succeeds in sending the appropriate message. Due to the cultural and lingual barriers, often the individuals fail to transmit the message in an effective way. A multinational corporation consists of people from different cultural background that have the clear impact on delivering the effective performance (Jam, 2017). In such regards, it is essential to maintain the effective cross cultural communication to prevent the cultural and lingual barriers. The model also describes that the receiver requires encoding the messages in an effective way, which would depend on a particular channel of communication. The business manages even experience the crucial scenario when they attend meeting with people who belong to different culture and lingual background (Wilton, 2012). In many cases, it has been observed that the business managers use the translator as the medium of communication with the diverse peop le. The helpful training session and use of the multilingual flexibility would be effective enough in overcoming such situation. Gap in the Literature The literature study provides the insightful ideas about the necessity of developing effective business communication. In spite of providing the extensive information regarding the individual attitude towards communicating with the people from diverse culture, the study fails to recognize the specific issues faced by the organizations. Moreover, the literature does not even provide the idea about the appropriate channels that can be utilized to make the improvisations in the communicational aspects. In addition to this, it has been noticed that the study lacks the in-depth analysis of overcoming these language barriers. Hence, it can be stated that in spite of developing the elaborated discussion, the literature study is quite limited. Action Plan The action plan determines the establishment of the systematic steps to mitigate the issues identified in the competency level of developing an effective business communication. The following table would provide the idea about the areas of improvements and completing the activities within the stipulated time. Activities Start Date End Date Duration 1. Presenting the proposal to human resource management for training and mitigating the communication gap 01/09/2018 06/0918 6 2. Identification of the training needs and objectives 07/09/2018 08/09/2018 2 3. Selecting the people who need such training 09/09/2018 10/09/2018 10 4. Development of the communication tool to communicate with the trainer 11/09/2018 15/09/2018 4 5. Collection of the information by obtaining the feedback from the trainer 16/09/2018 23/11/2018 8 6. Analysis of the Data 24/09/2018 30/09/2018 7 7. Evaluating the information received from the training program 03/10/2018 10/11/2018 7 Table 1: Action Plan (Source: Created by the Author) The action plan suggests that the organization needs to focus on developing a training program at the initial stage. Firstly, the human resource management needs to receive the concern conveyed by the individual regarding the training needs. Accordingly, the objectives and aims of the training would be developed. It is essential to recognize the individual who needs such training session due to the difficulties faced during the intercultural communication process. The human resource management is responsible to utilize the necessary tools and resources essential for this training and development program. In current situation, the technological advancements have been contributing towards developing the effective workplace communication. The use of the technological devices would also be helpful in this training program. The information collected from this training session would be analyzed in an appropriate way to recognize the gaps and limitations. Finally, understanding and gatherin g the feedback would measure the progress of this training session. The effective feedback would help me in generating more courage to perform in a better way by developing effective communicational transparency within the workplace. References Baruah, T. D. (2012). Effectiveness of Social Media as a tool of communication and its potential for technology enabled connections: A micro-level study.International Journal of Scientific and Research Publications,2(5), 1-10. Bergener, K., vom Brocke, J., Hofmann, S., Stein, A., vom Brocke, C. (2012). On the importance of agile communication skills in BPM education: Design principles for international seminars.Knowledge Management E-Learning,4(4), 415. Brink, K. E., Costigan, R. D. (2015). Oral communication skills: Are the priorities of the workplace and AACSB-accredited business programs aligned?.Academy of Management Learning Education,14(2), 205-221. Cardon, P.W. Marshall, B., (2015). The hype and reality of social media use for work collaboration and team communication.International Journal of Business Communication,52(3), pp.273-293. Daim, T. U., Ha, A., Reutiman, S., Hughes, B., Pathak, U., Bynum, W., Bhatla, A. (2012). Exploring the communication breakdown in global virtual teams.International Journal of Project Management,30(2), 199-212. De Grez, L., Valcke, M., Roozen, I. (2012). How effective are self-and peer assessment of oral presentation skills compared with teachers assessments?.Active Learning in Higher Education,13(2), 129-142. Deepa, S., Seth, M. (2013). Do Soft Skills Matter?-Implications for Educators Based on Recruiters' Perspective.IUP Journal of Soft Skills,7(1), 7. Eggenberger, E., Heimerl, K., Bennett, M. I. (2013). Communication skills training in dementia care: a systematic review of effectiveness, training content, and didactic methods in different care settings.International Psychogeriatrics,25(3), 345-358. Fleisher, C.S. Bensoussan, B.E., (2015).Business and competitive analysis: effective application of new and classic methods. FT Press. Hildebrand, S., (2017). The effective use of communication tools during a long-term campus emergency.Natural Hazards,88(1), pp.21-38. Jam, M. V. P. (2017). Knowing what is said on enterprise Social Media: Towards the development of an Analytical Communication Framework.Revista Internacional de Relaciones Pblicas,7(13), 5-22. Keyton, J., Caputo, J. M., Ford, E. A., Fu, R., Leibowitz, S. A., Liu, T., ... Wu, C. (2013). Investigating verbal workplace communication behaviors.The Journal of Business Communication (1973),50(2), 152-169. Mascle, D. D. (2013). Writing self-efficacy and written communication skills.Business Communication Quarterly,76(2), 216-225. Novik, N. N., Podgrecki, J. (2015). A Model of Developing Communication Skills among Adolescents with Behavioral Problems.International Journal of Environmental and Science Education,10(4), 579-587. Quintanilla, K.M. and Wahl, S.T., 2015.Business and professional communication: Keys for workplace excellence. Sage Publications. Robles, M. M. (2012). Executive perceptions of the top 10 soft skills needed in todays workplace.Business Communication Quarterly,75(4), 453-465. Royle, J., Laing, A. (2014). The digital marketing skills gap: Developing a Digital Marketer Model for the communication industries.International Journal of Information Management,34(2), 65-73. Wilton, N. (2012). The impact of work placements on skills development and career outcomes for business and management graduates.Studies in Higher Education,37(5), 603-

Round River By Aldo Leopold Essays - Environmental Ethics

Round River by Aldo Leopold In the essay the "Round River" Aldo Leopold was trying to say many different ideas that related together in the fight for nature preservation and restoration. One of Aldo Leopolds main points in his essay was that we as humans can not replace, rebuild nature. So before it goes to far, and get's to destroyed we must restore it. As people though we can only do so much and we can't restore it with foreign plants, but only the natural plants that originated there. So if we destroy an area's ecosystem then we can never restore, and replenish it to its original state and land consistency. In his essay Leopold said that "we have radically modified the biotic system because we had to. Food chains now begin with corn, and alfalfa instead of oaks and bluestem, flows through cows, hogs, and poultry instead of into elk, deer, and grouse." Therefore we can never restore damage done but only reroute it. Another point in his essay is that all land is one mechanism and if you damage one part then you intern damage or affect another part. So we cannot fully preserve land because our scientists cannot recognize all of the earth's mechanisms. For instance if you kill the wolves then the rabbit and deer population may rise without as high of predation. Another major point in his essay is that if we are going to prevent a species from extinction we must do it everywhere not just in one specific place. The worlds whale population is not going to rise if only the United States bans whale hunting. And if we don't enforce poaching laws and regulations. This also refers to if you tamper with one organism you affect a lot more. If we kill all the whales not only can we not use them but larger sea predators like sharks can't either. So they will be forced to feed on smaller sea life and then damage our sea food supply by eating other fish that we eat. So we as a whole must conserve on our supplies of natural objects with our exponentially growing population. We are also over concerned with now compared to the future which I believe to be more important . The world is to caught up in todays tinkerings to think about the end effects. Leopold stated "that with each substitution of a tame plant or animal for a wild one, or an artificial waterway for a natural one is accompanied by a readjustment in the circulating system of the land." We do not foresee or understand these things unless it affects us . The essay has defiantly stood the test of time well, or why else would I have to read and write about it now? All of his major points in the essay have proved themselves true and are still being referred to by scientists and naturalists today.

Mcdonalds Green Marketing Strategy Essay Example

Mcdonalds Green Marketing Strategy Essay How McDonald’s Change Their Customer Perspective and Increase Their Sales with Green Marketing The green issue has became a global issue since year 1990s, peak in year 2000s. In business, it can drive people perspective to choose which brand was good or bad. McDonald’s probably is one of the company that realize this issue is very important for their business in this century. McDonald’s is the biggest fast food chain in the world with more than 32,000 outlets in 117 countries. The company has employed more than 1. 7 million people. Last year, they’ve made 1. 2 bn out from 6. 1 bn. For years, many critics came up against McDonald’s about how bad they treat world environment and questioning how far they care about people healths, especially on obesity. The most famous â€Å"attack† to this fast food company probably was a documentary film that tells a people who eat Mcdonald’s meals for a month would hasten his death. McDonald’s also considered to have responbility of 28% waste package (littering) in UK. Public suggested the company to more persuade their customers not to do littering. And also, public critics McDonald’s happy meal which caused early obesity to child. We will write a custom essay sample on Mcdonalds Green Marketing Strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Mcdonalds Green Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Mcdonalds Green Marketing Strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Those critics had succeed to change people perspective, in year 2000, their income declined with some outlets shut as their new record. Started in 2000s, McDonald’s is fighting back, massively and quietly counter the critics with green marketing. It is not only to increase the company sales, but more important to change the way customers think about McDonald’s, their perspective. But how they do it? McDonald’s is not sustainable company from the beginning, they has core DNA to create delicious food, fatty foods, and sugary foods. They must be careful to take an action, the green strategy not only have to change customers willing to buy, but also it could reduce cost and generate more valuable profit. McDonald’s is aiming to blow up their green with five criteria, there are nutrition and well-being, sustainable supply chain, environmental responbility, employee experience, and community. They started to create a new logo –switching their traditional red background with the deep green one- to promote a eco-friendlier image. McDonald’s has done a lot of things in order to prove their environmental responbility to their customers, especially by reduce the energy they used. In Germany, at less 100 McDonald’s restaurant would use the green logo by the end of year 2009. And also, some restaurant in Great Britain and France would too. They started to use eco-friendly package – 80 percent of their package was made of renewable resources-. They change white napkins with plain brown, which saves 1. 3 million dollars annualy, while reducing energy, woods and water use. In France, some restaurants has made an innovation to use eco-friendly sofware that can reduce electricity usage by 11%. In Sweden, they use CO2 detector in their restaurants to adjust ventilation, which is reduce the usage of electricity by 15% anually. Various anti-littering campaign is spread to many countries, such as Portugal, UK, France, Switzerland, Australia, and others countries. From their menu, they change a bit in the name of their customer health, they reduce French fries size, adding fruits to its food, bring more healthier salad, less sugar drinks and foods, even low fat foods. Moreover, in Germany, there are some restaurants that provide no burgers and sells salad at just 7 euros, they can choose 5 traditional salads and mix it. Another weapons is sells coffee –sustainbly grown coffee and organic milk- with brand McCafe, while they offering low-calorie foods in the other sides. This strategy was made a significant growth, in Germany there are currently 1386 reaturants with 737 integrated McCafe inside, encouraged by a worlwide revenues of 23. 5 billions dollars. They also made a contribution to the local communities, all supply of each restaurants is provided by the local farmers in that city, except their global sponsor drinks, Coca-Cola. They also prove that they care about woman livings, 28. 1% of worldwide top management (VP and Ups) are women, while 50% Company Owned Restaurant Managers are women too. The last but not least, more than 30 countries recognises McDonald’s as great place to work. All of green things above was successfully delivered to customers by various medias, it proved by the increasing growth 13% sales in year 2011 from year 2008. And also, the legendary Big Mac sales rose 10 percent last year, helping keep the company stock price to nearly $100 a share. In the other hand, the advertising budget has been estimated to exceed $2 billion. It shows that McDonald’s has successfully came back to winning by counter critics with the right strategic green marketing. They do the strategy without change the â€Å"fastfood† image, but they do with showing their will and contribution to the environment. Finally, it can change human perspective and willing to buy with the increasing sales as the success parameter. Sources Birkner, Christine. 2012. McDonald’s Scores Itself on Sustainability: Will Consumers Be ‘Lovin’ It’?. http://www. marketingpower. com/ResourceLibrary/Documents/newsletters/mne/2012/1/mne_mcdonalds_sustainability. pdf. September 3rd 2012. O Brien, Keith. 2012. How McDonald’s Came Back Bigger Than Ever. http://www. nytimes. com/2012/05/06/magazine/how-mcdonalds-came-back-bigger-than-ever. html? _r=1pagewanted=allpagewanted=all. September 3rd 2012 Environmental Leader. 2012. McDonald’s Counters Criticism With Green Marketing Effort. http://www. environmentalleader. com/2009/05/19/mcdonalds-serves-up-green-practices/. September 3rd 2012. Salisbury, Peter. 2011. Behind the Brand: McDonald’s. http://www. theecologist. org/green_green_living/behind_the_label/941743/behind_the_brand_mcdonalds. html. September 3rd 2012 Laura, Nerdy. 2011. McDonald’s going green – I’m lovin’ it. †¦?. http://businessnerds. wordpress. com/2011/05/29/mcdonald%E2%80%99s-going-green-%E2%80%93-i%E2%80%99m-lovin%E2%80%99-it/. September 3rd 2012.

The Great Roman Empire (Rome vs Han) Essays

The Great Roman Empire (Rome vs Han) Essays The Great Roman Empire (Rome vs Han) Essay The Great Roman Empire (Rome vs Han) Essay Without a doubt, the Roman and the Han empires can be considered two of the greatest ever. Both became very powerful and dominant in their respective areas. However, the Roman Empire developed into a higher, more advanced society because of their strong economic system, military prowess and their free social structure. While both the Romans and the Hans developed complex economic systems, the system the Romans used was clearly superior. Though both the Romans and the Hans were obviously dependent of agriculture, the vast spread of the Roman Empire into different regions allowed for the trade of different goods such as European wine and African grains. Each individual area specialized in certain products, and these products could be taken by way of the Mediterranean to anywhere else in the empire. While they also had some variety of goods, the Hans, with their smaller empire, were limited to growing wheat and rice. Water transportation was crucial to the econo my of the Roman region, as it allowed fast and efficient movement of goods. Another aspect of Roman economy was the use of slave labor, which is something that the Hans did not utilize. The Romans used their prisoners as slaves. The use of slaves, while not considered humane today, was an intelligent way of improving the economy because it provided a larger work force. This increased work force produced larger yields and more goods to trade. The Hans on the other hand, themselves worked the fields, and they saw no need for slaves. Both the Romans and the Hans demanded taxes from their citizens, but the Hans took large amounts of taxes even from the poor peasants. Both societies also employed the Silk Road as a means of trade with far away lands, but the Hans, with their silk products, dominated this trade route. Overall, the Romans had a superior economic system when compared to the Hans. The power of an empire in ancient times depended solely on the power of the military, and

Right to Workin in the Development of Businesses and the Economy Assignment

Right to Workin in the Development of Businesses and the Economy - Assignment Example Upon its passage, twelve states adopted the right-to-work laws, and since then eleven states have proceeded to approve the laws in their legal systems. The latest state to adopt the legal provisions is Indiana, which had earlier reviewed its right-to-work laws in 1965. However, a fresh bill on the right-to-work legal requirement was made in 2012. This protracted struggle has exposed the opposing views on the subject of labor laws, with many analysts giving differing opinions on the subject. The history of the legislation and the gist behind its provisions can be dated back to the 19th century in France. In the years preceding the French revolution, Louis Blanc came up with the term right-to-work, at a time when the nation was facing staid problems in terms of unemployment and lack of freedom or good labor laws. These issues alongside other social difficulties were the subject of the French revolution, and the term was used in subsequent situations where workers demanded certain rights to be considered. The term gained prominence in the 20th century, when it was introduced as a legal proposition, discussed and passed in the United States (Chavez & Rustin, 2010, p. 92). This legal provision was timely in order to offer freedom and equality for all citizens to pursue and acquire employment opportunities equally, at a time when the existing professionals were placing constraints on aspiring candidates. Progressively, the labor laws under the right-to-work have been adopted by other states, which have drawn better terms of work by professionals and entrepreneurs. Those who advocate for the for the right-to-work mainly point of its provision that seeks to elaborate that the ban on union shops reduces the ability of the labor unions to control their workers and maintain their allegiance to the union. They argue that with this ban in place, it is evident that labor unions have reduced  powers to bargain with the employers, by raising their cost structures in a way that allows unscrupulous members to free riding (Chavez & Rustin, 2010, p. 102).  

How did the French & Indian War shape the American Revolution Essay

How did the French & Indian War shape the American Revolution - Essay Example This action by George Washington sparks the war between the French and the Indians1. The impact of fighting both the Indians and the French is too enormous for the British government. To recover the enormous debts incurred, the British under King George introduces ridiculous taxes on the Native Americans. The move by the British to impose heavy taxes on the Native Americans elicits anger amongst the Americans, who come up with their reactionary tactics. To show their anger, the Americans start to boycott the British commodities that were highly taxed. Protest groups break off and start protesting against the brutal imposition of taxation on the American soil2. Sam Adams, an outspoken leader, leads protests in parts of Boston. Most officials from the American counties join sooth and demand for justice and fair representation. More reactionary actions from the Americans start slowly and become a very strong movement of revolution against the

Old house Essay Example | Topics and Well Written Essays - 750 words

Old house - Essay Example Today, people are able to communicate with the rest of the world instantly and can operate from anywhere in the world as there are faster modes of transport that move people from one place to another. Most people depend on the modern appliances to survive as it proves to be easy and time consuming to use them. For example the emergence of the microwave has made people become lazy as they use it t cook and warm food. One day after ten thousand years, someone will discover my house that was buried six feet below the ground. The house will be in a bad state but will still be intact. Upon entry, one is welcomed by a bad odour and this is due to the rotten and spoilt items in the house. On the walls hang pictures of my family and the rewards I won when I was a college student. One cannot help but notice a wall clock that is not functional. In addition, there are wall writings as well as different arts from different people. Most of the items in the old house will represent the kind of life the people in that generation had. For instance, the presence of the old television and a home theatre that stands at one corner of the living room. My home theatre is infested with insecticides and is worn out. The home theatre is one of the gadgets that almost every home had. The remote lies next to the television and one can barely see the wordings on top of it and at the look at the batteries, they are worn ou t. Moreover, the presence of an air condition shows that at the time, people used the machine to regulate the amount of heat in the house. This is proof that during summer, when it was hot people made their lives cool by using the air condition. Moreover, there was the refrigerator. On opening it, nothing was inside apart from a bad smell that came out of it. People used the fridge to store and conserve food to be used later. Because of the busy work schedules, people used to prepare food and store in the fridge.

Rural Cinema Marketing Management Report

Rural Cinema Marketing Management Report This report is based on an organisational scenario which addresses and offer solution to the task. As a Marketing Consultant who works for Cine-Marketing Limited I have provided some observations and suggestions to the current situation on this report which requires knowledge, research and investigation the market for the Plaza cinema. The Plaza is the cinema which located in rural area of Elderwood in UK. Barry Champion is the current owner of the cinema. Before Barry purchase the cinema was owned with someone else. When Barry Champion purchase that cinema it was in bad condition so as the Market Consultant decided to advice Barry Champion to use possible target marketing in terms of advance his Future Plaza cinema. Plaza Cinema Business In order for any business to be successful, one to needs very much to invest or put a lot of effort in marketing. Through Marketing, one can understand the market of his/her business so that business can run smooth due to good sales. So, any good marketing plan will lead to a good business. For Barry Champion to be successful in his business, he needs to set very strategic marketing implication. Implications are ideas or suggestions that Barry needs to his Cinema business to be successful. The following represents the marketing implications Barry Champion should consider in opening and developing his newly acquired cinema business. Target Marketing Barry should stay alert to trends which might impact his business market. For instance the environment of parking area was sucking, so he should be carefully with such trends which might cause some effects to his business. Also Barry should collect details about their competitors. Once manages to do these will help him on his new business successful. Perhaps it will help him to know what their competitors luck so that for him can increase the services. Barry should read the market research on what their consumer wants. And which groups suppose to deal with, the one s who are working or children. Product Development Quite often businesses in this particular industry want to develop a brand personality. Here Barry should create a difference services or product which will match with this cinema business, it can be a restaurant. So that before customer starts to watch movie they can go and buy some few drinks, instead of coming with their own foods from home. Moreover offer a cheaper entrance fees. Due to small amount of entrance it will attract more customers coming and watch the movie. Barry should also update his services. He must improvement the services like enlarge parking area and other minor innovation which will establish the product. Introduce new things every time and also he can change the theatre to look more attractive. Increase of the patrons seats and renovate the foyer. PLACE Here Barry champion can renovate his cinema product. He can renovate the cinema hall the building the parking areas. Also to create the auditoriums in good way and arranging of the chairs. SALES PROMOTION Barry should use this method to promote his new business, because for any activity undertaken by an organization to promote an increase in sales, usage or trial of a product or service may include an advertising campaign, a free-sample campaign, offering free gifts or trading stamps. There are two basic promotion strategies which Barry Champion should consider in a new cinema, PUSH and PULL Strategies. The PUSH STRATEGY Barry can apply this method to maximize the use of all available channels of distribution to for his business. This generally require tightfisted discounts to achieve the objective of giving the channels incentive to promote the offering, thus can reduce his needs for advertising. The PULL STRATEGY Support the purchase frequently requires direct interface with the end user of the offering. So Barry once use of these channels of distribution is minimizing during the first stages of promotion and a major commitment to advertising is required. The plaza cinema adverts will definitely increase. Methods of sales promotion There are many customer sales promotional techniques available for a new cinema promoted. Price discount Evaluate his fee structure; Barry can look on different cinema the way payment is done. He also introduce credit card to attract more customers who do like to carry money. Barry must also lookout against the possible negative outcome of discounting on a brands reputation. Coupons For cinema, coupons are another very flexible way of offering a discount in a new Plaza cinema. The key purpose with a coupon is to maximize the downfall rate of tickets; this is the proportion of customers actually using the coupon. Use of coupon promotions is, therefore, often best for new products or perhaps to encourage sales of obtainable products that are slowing down. ADVERTISING Perhaps Here Barry champion need to do some research on which the advertisement he will based on product or service. Thus, an advertising plan for one product Services might be very different than that for another product or services. Clearly in this new business we can use different ways of advertising in order to create awareness within the society. Barry can do his advertisement during the peak seasons. This is the best time to capture more customers. He can also promote his business jointly with other professional. So that he Bringing a product (or service) to the attention of potential and current customers Barry can use the media. The commercial breaks are shown in breaks of about two minutes which occur in roughly minutes or more. So we can use this break effectively to advertise the new cinema. Here we can reach different type of people. Newspaper and magazine, can also be advertise especially for elders. Most of them are the one who interested in reading newspaper and magazine. Barry can create a Posters or magazine for more attraction. Use this method because the cinema is in rural so it will be much better to advertise more the cinema in those posters. This poster is designed to be posted in some public area for the purpose of eye catching and also to pass the information. He can use magazine to attract older customer. Because this customer preferred reading magazine. Billboards provide support and also attraction towards the customer. Barry should put some billboards more in different place especially towns, because there so many activities in that place. Hence will help to advertise the new cinemas in Elderwood, it is much easier to use such tool as new movies are out every now and then. Can also put some movies which will be shown in cinema. MEDIA RELATION Plaza cinema should be advanced in media relation like radios, television, and magazine. Barry updates his media list often so that once press releases are sent to the right media and outlets. He can also write a column in local business paper so that can create awareness toward consumer Also he can create an annual award and publicity it. This will help him to capture more customers, because everyone wants to be the winner. Moreover Barry Champion can create his own talk show so that he appears on Television different time. Here can create own TVs program then show it to local cable stations. PRICING Barry should consider the pricing strategy. A pricing strategy is mostly influenced by your requirement for net income and your objectives for long term market control. There are two basic strategies which Barry should consider in his new plaza cinema. SKIMMING PRICING Plaza cinema is new business in a new environment so this strategy will probably work. Barry can start with high prices high, as a new cinema can use this approach. Perhaps, people are not aware of the cinema business in this environment. So its easy to attract more people. He can also introduce some new movies like Avatar; this will attract customers more attend without considering the price. PRICING PENETRATION Barry can apply this for his cinema Business. It is most often used businesses wishing to enter a new market or build on a relatively small market share here Barry can set the prices very low. For a new Elder wood cinema this strategy is very suitable. The strategy works on the expectation that customers will switch to the new brand because of the lower price. TASK 2 Purchasing Behavior some purchasing situations are characterized by low involvement but significant brand difference. Consumer often has ability of brand switching; the consumer will try to look on different cinema and try to compare the Quality of place, the offering price and coupons. Before he or she make a decision to purchase. Decision making unit is a group of employees, family members, consumers or members of any type of organization responsible for finalizing their major decisions, usually involving a purchase. So once Barry understands this Decision making unit it will be easy for him to gather and obtain the information concerning his cinema business. Barry needs to able to deeply analyze the decision making process of his current customers and those who used to attend his newly acquired business and improve it to his best ability so that he can be consistent with it. Its good for Barry champion to understand this Decision making Unit involved in the purchase. In a generic sense, there are typically six roles within any buying center that will affect purchasing decision making for customers in a positive way. They are:- INITIATORS: is the person who first suggested or request of the idea to purchase the particular product or services. INFLUENCERS: Are the people who influence buying decision. They often help define design and also provide information or they try to affect the outcome decision with their opinions. DECIDERS: the people who decide on product requirement or on suppliers. BUYERS: are the people who have formal authority to select the supplier and arrange the purchase terms. END USER: those who will use the product or services being purchased. Decision Making Process is the procedure by which consumers collect and analyze information and make choices among alternatives goods, services, people, places and ideas. THE DIAGRAM EXPLAINING THE DECISION MAKING PROCESS The Making decision processes consist of five basic stages: problem awareness, information search, evaluation of alternatives, purchase and post purchase evolution. The model implies that consumer pass through all stages in every purchase. However, in more routine purchases, consumers often skip or reverse some of the stages. The buying process starts with needs recognition. At this stage, the buyer recognizes a problem or need. For instance buyer needs to watch movie, he or she first needs to know what kind of movie he/she want to watch. So he or she needs to observe the type of the movie she or he wants to watch. Then after a consumer decides a shortage desire is worth consideration, information is gathered. Information search requires listing alternatives that will solves the problem. If the need is strong and there is a product or service that meets the need close to hand, then a purchase decision is likely to be made there and then. If not, then the process of information search begins. A customer can obtain information from several sources: Personal sources, family, friends, and neighbors here a word of mouth is necessary. Clearly he/she goes to ask about the plaza cinema and what type of movie she wants to watch. Public: mass media like magazine, radio, television, consumer organization if is available and so forth. Most of the time consumer receive information from public source but in this case is quite different consumer get information from personal source. The usefulness and influence of these sources of information will vary by product and by customer. Research suggests that customers value and respect personal sources more than commercial sources or the word of mouth. The challenge for the marketing team is to identify which information sources are most influential in their target markets. Evaluation stage: one alternative from the choices. This is easy when one alternative is clearly superior to the others. The consumer decides to go to plaza cinema thats it. But he or she will come across all characteristics of a plaza cinema services, and start to evaluate it with good quality, and low price which plaza cinema has all the quality. Often the stage is not that simple, and consumer must be carefully in evaluation of alternatives before making a decision. The consumer must consider some features before he or she make decision. Such features are quality of the cinema, price, safety here will look on the security of the plaza cinema and the status of the place. Another stage is Purchase; here the customer is ready for the purchasing. Payment is paid either cash or credit. The consumer will make payment once he or she satisfied with the cinema. In this case of cinema plaza Low involvement purchases is more considered. This case the consumer does not need to look for more information about the cinema as if he or she going to buy a house. The only thing she/he needs is to go buying ticket and watch movie. This process has very simple evaluation. Purchase evaluation The final stage after making a purchase, the consumer frequently is involved with the post-purchase evaluation of the decision. It is common for customers to experience concerns after making a purchase decision which lead to another purchase. In this cinema after the consumer attend the cinema plaza once he or she and satisfied usually the result is to join a member club of plaza cinema. Importance of Barry Champion to understand Decision Making Process and Decision Making Unit It helps him in considering the whole buying process; once Barry Champion understand all the stage of decision making unit and process it will be easy for him to make decision once he needs to buy the technique equipment of his cinema. No mistakes would appear because he already knows all the stages of making decision. It will help to understand the relative influence for each patron in decision making process, and able to create features that are preferred by these participants. Moreover he will be able to create advertisement strategy headed for his customers. Once the customers are aware of the Cinema it will be easy for them to attend. It will help him in making strategies of his new Plaza cinema. That means Barry will be able to understand what his patrons really want in his cinema, so that he can provide to them. It will help him in making decision in possible consequences. When such an analysis is done well, it can provide important insights and understanding. So this clearly shows that once Barry Champion undergoes this decision making process well even his business will develop. Barry Champion by understanding these decision processes it will help him to exctract information such patrons behavior or consumer influences for example (subculture, culture and Social roles class. Furthermore it will help him to be able to take out data on the emotional process that affect purchaser behavior or his potential patrons such as stimulus, perception and so forth. Ways which Barry champion should consider in obtain information Focus Group Here Barry can take a group of 8 to 30 people based on the demographic and meet in arranged room. He brought them together to discuss on the areas which Barry need to search. This way of gather information it cost some little amount to pay the participants who attend the meeting. He can also obtain information through talking with people. It can be used to collect information that is not openly obtainable. Barry might include meetings with patrons and suppliers. This information often has doubtful strength because it is highly personal and might not be delegate of the people. Feedback forms, here at the end of the of the show patrons they can feel out the forms concerning the cinema. So by doing so Barry Champion would got the actually report concern the cinema Plaza. Survey, he can see what happening elsewhere, Barry he can also go and visit other cinema so that he can receive the information of the other places how they conduct their business. Also he can use the information by renovate the cinema plaza. For example on how the auditorium and parking area they will be posses. TASK 3 Todays business environment is very competitive, this increase the need for companies to analyze their environment so that to be competitive and survive. SWOT Analysis provides a model for analyzing the competitive attractiveness or profitability of the industry. Gold screen should do this analysis so that to identify its key competition in the cinema Industry in Malaysia. Golden Screen Cinema industry in Kuala Lumpur Malaysia is the main competitor for Plaza cinema in Elderwood. So once Barry identifies who are the competitors for his business. It will be easy for him to deal with the organization. And Barry Champion should consider understand the Competitive Forces. Michael Porter has identified five forces that determine the forces of the competitor in a market. The following are the forces of competitive. STRENGTH One of the best strength of Gold Screen Cinema is the technique to catch the attention of patron to use credit card is when they started to apply a credit card. Other than this is the given reduction of those customers who purchase more tickets him or she can get a discount which is Plaza cinema do not have this strategy. In addition, it has got a Strong brand name company whereby the competitors are afraid of the services provided inside the industry. A new innovated product or services become a good strength to the organization as Golden Screen Cinema; it has all the quality the customer wants. Also a good location Golden Screen Cinema business leads to force of the company. Possibly when the cinema is far away from the patron, no customer would like to go because usually patron do not like to travel for long time just for watching moving.. But when the location is good and easy for every customer to reach on time is a key success for the business. Good reputation among customers leads to strength of the business. Once the customer spread the words about good services provided in the Golden Screen Cinema. Many populaces would like to be there the cinema and watch the movie which is strength of the business and also will bring more profits to this Golden Screen cinema. For Example Tuesday rates special WEAKNESSES: The absence of acertain strength can be a weakness. For example The Golden Screen Cinema main weakness is lack of market expertise will bring the market down and for the Plaza cinema the Auditorium is in bad condition so it needs to be decorated; also the seats were too few Location of the business, Golden Screen cinema must consider this weakness. Other people are unlikely to travel a long distance just for watching movie. So the good location leads to consumers to attend the cinema frequently. Plaza cinema environment is in a bad condition, there are no enough parking areas also any toilets. Hence plaza cinema patrons are only likely to pay a premium price for a movie when blockbuster movies are released. A lack of hit movies could make it difficult to sell tickets. OPPORTUNITIES Quickly adapt of new technologies like latest digital visual and audio equipment which increase entertainment and customer are free to buy tickets online, this will increase the revenue of the Golden Screen cinema Cinema worker must charge multiskilled and stretchy employees like young and informal workers who settled to work daily, twelve-monthly and work order. Loosing of regulations, once rules and regulation are not tight easy to make profit for the cinema. And the Malaysian rules are quiet well. So this is the good opportunity for Golden Screen cinema. THREATS It is too parked during Wednesday and Thursday in Golden Screen cinemas like a marketplace, it is very hard to buy a ticket if you arrive at the place late. In Plaza cinema the technical equipment of plaza cinema has been regularly repaired. Price it is rouse expensive especially on Thursday, because they know on Saturday a lot of people prefer going to cinema. Hence, can leads people to move to the other cinema near them. Perhaps the price strategy with competitor must be different but o rouse the price. Once the competitor has a new innovative product or services this leads to customer to prefer to go to the other cinema rather than attend to Golden Screen cinema. TASK 4 MARKET PLAN Executive Summary Barry Champion has recently negotiations have been undertaken to purchase the rural cinema, the Plaza in Elderwood. Barry Champion Bought the cinema from the private person, the cinema failed to make a profit for the past five years. It has been having trouble competing since Golden Screen cinema .The purpose of this business plan is to seek support of introduce new business and transform it into a modern cinema. This transformation will involve the renovation of one of the screens, decoration in a classy, movie theme style and parking area. Plaza cinema will give customers the opportunity to watch blockbuster movies from the comfort of luxurious, reclining lounge chairs while enjoying food and drinks brought directly to them Business Summary The business objectives are to develop one of the current cinemas which have capacity for 350 seats and with the both downstairs stalls area and gallery upstairs. Once the necessary renovations have been completed, the owners will need to obtain the necessary licensing permissions, hire staff and market the concept. Current Situation and Background At present The Plaza cinema is a small cinema industry maximum with two parts downstairs and gallery and patrons numbers has been down. The cinema has had a relatively steady customer base, but the recent opening of plaza cinema meant that patron numbers have been down. Even before the opening of the new Plaza cinema, the cinema had already been suffering a recession for the past of five years. These have included a pre- semi derelict property, education college. While these issues have affected the cinema in a negative way, these are also the issues on which the prospective owners believe they can take advantage of. Future Industry Developments The increase in other entertainment options, for instance computer games, pubs, enlarge cinemas restaurant. And also to make sure the parking areas are renovated in good way, buildings of toilets and However, the stabilization of the market at the top end does not as yet seem to have filtered down to the smaller cinemas and as such, many continue having trouble turning a profit. It is the owners belief that the current market is ideal for the development of a new concept which gives movie patrons an entirely unique cinema experience. COMPETITION Plaza cinema is forming his own market although there are few companies that do make cinema business also. After Plaza cinema suffering from making the profit in his own environment, now this Gold Screen cinema become direct competitor by introduce the same product offering. SWOT Analysis WEAKNES The main weaknesses of the Plaza cinema are, the car parking has been discouraged and the technical of the plaza cinema had been up-to-date severally times and also the projector and sound system has been installed one year ago. They allowed childrens to bring their sweets from home into auditorium. THREAT There is possibility of customer to desert the plaza cinema and look for a modern cinema. OPPORTUNITY Barry Champion is very experienced man in this cinema industry so can use his knowledge to drive his plaza cinema and against Golden screen class as his competitors. Market Analysis The possible ways in which the market cinema can be defined are: cinema complex, cinemas all ways of watching films including cinemas, DVDs and pay-television; and all ways of using discretionary spend including films, going to pubs, clubs or other ways of spending time and money in or out of the home. As explained above, it is the prospective landlord view that cinemas can no longer focus on the narrow definition of the market. Some guidance can be taken from the Golden Screen cinemas which offer patrons an experience. Often these cinemas are attached to shopping centers and as such going to the cinema is simply part of a persons shopping day. Golden Screen, like the shopping centers to which they are appended, rely on the principle that if something is large and loud, no one will dare to think that it is anything but the best and it must be said that they do this well. Teenagers are particularly impressed by this logic. Market Segmentation Cinema consumers generally fall within the 15-24 year age group with over 54% of people surveyed in this age group having attended the cinema most of the free time and they like to watch movies like Ice age, Madagascar, Alvin and the Chipmunks, Avatar. These decline in the 25-34 year old age group to 35% and normally the movie they like to watch are Jack the Giant killer, Julie and Julia, Twilight, Death in the Funeral, and further within the 40-45 age group to 14%. They go to cinema once in awhile. These facts imitate, maybe the fact that older cinema patrons who do not enjoy the nature of Gold Screen cinema have limited options with respect to indulging in a cinema experience. Furthermore, along with work and family commitments, older cinema customers have less free time available to them and more options with respect to how to spend that time. Market Research The purpose of the market research undertaken was to determine whether the Plaza cinema concept has been successful elsewhere, to estimate whether or not Elderwood is the best location for a cinema and to establish a price point for plaza cinema tickets, food and drinks. The marketplace research permitted the potential owners to establish that, the two parts concept has proven successful. While it was not achievable to obtain fiscal records, the potential owners were able to decide that the concept has been around for several years and they were able to test it for themselves. Marketing mix Plaza cinema marketing mix is compromised of the following approaches Advertising and Promotion The advertising would be highly targeted to local and outside. It is assumed that, people are unlikely to travel a long way to attend a cinema especially if they have a local one close by. As such, the goal is to advertise on local customers and to ensure that they remained regulars. So Barry should consider using advertisement like posters, Billboards, magazine and radio and TVs commercial break. Also can use promotion strategies like coupons, all these will promote the cinema plaza in a grand way. Pricing strategy Recently in plaza cinema the tickets were so cheap. So for Barry to penetrate the new market can uses the pricing strategies like are skimming and penetration pricing. He can start with Penetration pricing strategy because he wants to capture the market, so he can use low price foe entrance. Additional after the establishment of the Plaza cinema now can use the skimming pricing penetration, here can decide to rouse the price because the industry will be already renovated. Also will spotlight on arranging the ticket, at the cinema plaza is currently $4 during the day and  £6 in the evening for an adult. So he can introduce $5 for day movies and $8 for weekend movies. GOALS OF PLAZA CINEMA Prioritize the task of designing the Plaza cinema, into two auditoriums and in a modern way and work effectively. In this design the cinemas it will consist of an increase of patrons seats and make the cinema more luxurious. Building the foyer and maintain the parking areas in good environment. Also Barry can build the shops, instead of patrons carry their food they can buy the drinks and foods in the cinema place. To make sure the quality of the cinema is good. The quality of the plaza cinema need to be more maintained so that increases the profit of the company. Increase the profit of the Plaza cinema. Here to make sure that the advertisement and promotion are conducting effectively so that to pull those people to attend more the plaza cinema. And by doing, so it will increase the profit of the company. Focus on team work. Plaza cinema need to increase the employees so that they work hard and in a team. When his employees are more focus on the job to done this will help Barry Champion to reach his goals in easier way.

Potiki And The Art Of Telling Stories :: essays research papers

This is an explorative essay on the theme in Patricia Grace’s novel Potiki that ‘telling and retelling stories is an important and valuable part of being human’. An important theme in Potiki is the enduring idea that creating and sharing stories as a central part of being human is important. It is a significant theme because the novel is heavily imbued with Maori culture, in which the stories and spoken teachings are given prominence, and also because it is a popular belief that people need narratives to give meaning, structure and value to their lives. This theme is displayed resolutely and poignantly in Potiki’s plot, characters, setting and symbolism, as the people of a small rural New Zealand community rediscover themselves through stories spoken and found in Maori carvings. The idea that humans need narratives is the core theme in Potiki, and it is used also to link other themes and aspects of the novel; it is in this way that we know the idea of storytelling is an intrinsic part of the novel’s structure. The idea that ‘creating and sharing stories is important as a central part of being human’ is shown in Potiki’s plot and characters when the mother of the main family in the book, Roimata, decides to let two of her children learn at home instead of at school. Instead of teaching them herself in the style of a traditional European education system, both Roimata and the children learn naturally from stories and histories which are shown as being part of everyone's life. For example, Roimata says, â€Å"It was a new discovery to find that these stories were, after all, about our own lives, were not distant, that there was no past or future that all time is now-time, centred in the being.† (Pp39.) In this way Roimata and the children are essentially learning in a way in which all people learn to some extent: by sharing stories. The idea that the telling and retelling of stories sustains, enlarges and defines our view of the world is shown in Potiki when Roimata continues, â€Å"They were not new stories to us, except that stories are always new, or else there is always something new in stories.† (Pp132.) The character is emphasising the moral and educational value of stories in human development and understanding by saying that there is always something to learn from stories, even when they are retold repeatedly.

Dr. Jose Rizal Writing

Jose Protacio Rizal Mercado y Alonso Realonda (June 19, 1861 – December 30, 1896), was a Filipino nationalist, novelist, poet, ophthalmologist, journalist, and revolutionary. He is widely considered the greatest national hero of the Philippines. He was the author of Noli Me Tangere, El Filibusterismo, and a number of poems and essays. He was executed on December 30, 1896 by a squad of Filipino soldiers of the Spanish Army. He returned to the Philippines in 1892, but was exiled due to his desire for reform. Although he supported peaceful change, Rizal was convicted of sedition and executed on December 30, 1896, at age 35. On June 19, 1861, Jose Protasio Rizal Mercado y Alonso Realonda was born in Calamba in the Philippines' Laguna Province. A brilliant student who became proficient in multiple languages, Jose Rizal studied medicine in Manila. In 1882, he traveled to Spain to complete his medical degree. While in Europe, Jose Rizal became part of the Propaganda Movement, connecting with other Filipinos who wanted reform. He also wrote his first novel, Noli Me Tangere (Touch Me Not/The Social Cancer), a work that detailed the dark aspects of Spain's colonial rule in the Philippines, with particular focus on the role of Catholic friars. The book was banned in the Philippines, though copies were smuggled in. Because of this novel, Rizal's return to the Philippines in 1887 was cut short when he was targeted by police. Rizal returned to Europe and continued to write, releasing his follow-up novel, El Filibusterismo (The Reign of Greed) in 1891. He also published articles in La Solidaridad, a paper aligned with the Propaganda Movement. The reforms Rizal advocated for did not include independence—he called for equal treatment of Filipinos, limiting the power of Spanish friars and representation for the Philippines in the Spanish Cortes (Spain's parliament). Rizal returned to the Philippines in 1892, feeling he needed to be in the country to effect change. Although the reform society he founded, the Liga Filipino (Philippine League), supported non-violent action, Rizal was still exiled to Dapitan, on the island of Mindanao. During the four years Rizal was in exile, he practiced medicine and took on students. In 1895, Rizal asked for permission to travel to Cuba as an army doctor. His request was approved, but in August 1896, Katipunan, a nationalist Filipino society founded by Andres Bonifacio, revolted. Though he had no ties to the group, and disapproved of its violent methods, Rizal was arrested shortly thereafter. After a show trial, Rizal was convicted of sedition and sentenced to death by firing squad. Rizal's public execution was carried out in Manila on December 30, 1896, when he was 35 years old. His execution created more opposition to Spanish rule. Spain's control of the Philippines ended in 1898, though the country did not gain lasting independence until after World War II. Rizal remains a nationalist icon in the Philippines for helping the country take its first steps toward independence. The greatest contribution of Dr. Jose rizal in our country is the two novel he written; the Noli Me Tangere and El Filibusterismo, by this many filipinos awaken by the slavery of Spaniards to the Filipinos. He used these two writings instead of holding a sword against the Spaniards. He proved to everybody that pen is mightier than a sword. He also organized the first cooperative in the Philippines while in exile in Dapitan. The Rizal's clay sculptures, including the one entitled Prometheus Bound, are very original. They are not only pleasing to look at, but also show social issues. Rizal used art as a medium to effect societal change. Rizal's pencil sketches also show techniques that were later used in comic strips. For these, the historian Gregorio Zaide nicknamed Rizal as the â€Å"Leonardo da Vinci of the Philippines†. He was also an exemplary example of Filipino Values. He also advocated a peaceful and a diplomatic way to speak out Spanish indifferences. Andres Bonifacio, on the other hand, advocated a bloody revolution, which is against the Filipino value of life. He also made anthropological researches on the physical and social make up man. He also experimented on various plants as he practiced horticulture. He also made researches on the physiology, classification and habits of animals. Aside from being an ophthalmologist, he practiced engineering and constructed a water system while in exile in Dapitan. His death gave new courage to the filipinos like emilio aguinaldo etc. to defend Filipino people from foreign accusations of foolishness and lack of knowledge; to show how the Filipino people lives during Spanish colonial period and the cries and woes of his countrymen against abusive officials; to discuss what religion and belief can really do to everyday lives; and to expose the cruelties, graft, and corruption of the false government at honestly show the wrongdoings of Filipinos that led to further failure. Dr. Jose Rizal Mercado y Alonso is by far, without a doubt, the greatest hero this nation can ever have. Ever since the very foundation of our early education, we have been taught about a man to whom we owe the sweet taste of independence we now have the privilege to enjoy. Rafael Palma, a person of great significance once said, â€Å"The doctrines of Rizal are not for one epoch, but for all epochs. They are as valid today as they were yesterday and it will still be strongly valid in the future. This signifies the immortality of Rizal’s life, works, and genuine character. And as our beloved country’s National Hero, Dr. Jose Rizal will be remembered, forever. That we can be sure of. However, the world will never run out of skeptics. Some have lead themselves to believe that Dr. Rizal was a made-to-order hero; one that personifies what we want to see in a person, or in a hero, for this matter. But we strongly believe, that these opinions hold no truth. Dr. Jose Rizal was a very real human being. One who had his share of mistakes, and heartaches, but nevertheless stood for what he believed in, and lead his nation to freedom. Who made Jose Rizal our foremost national hero, and why? But before we can come up with a logical answer to that, we must first look into the character and works of Dr. Jose Rizal that made him our national hero. First and foremost, as stated by the authors Gregorio and Sonia Zaide in the book Jose Rizal, Dr. Rizal is our greatest hero because he took an â€Å"admirable part† in that movement which roughly covered the period from 1882-1896. His wondrous magic with words in his writings, had a tremendous contribution to the formation of Filipino nationality, lead his fellow men to assert their right to our nation. Dr. Rizal’s works sparked a flame that set us free. The authors have previously stated, â€Å"†¦no Filipino has yet been born who could equal or surpass Rizal as â€Å"person of distinguished valor or enterprise in danger, or fortitude in suffering. † This is the second point. We can all agree about the fact that not one citizen of the country had yet to show the same characteristics, or had done the bravest of acts for his country as Dr. Jose Rizal. Considering his natural endowments—intellegence, wealth, influence—Dr.Jose Rizal could’ve chosen a life in prosperity, up, up and away in another island. But instead, he dedicated his life into writing for the sake of his love for public service to the Filipino people, and the Philippines. nd lastly, Jose Rizal is the greatest Filipino hero because he is â€Å"a man honored after death by public worship, because of exceptional service to mankind. † (Gregorio and Sonia Zaide, Jose Rizal). Dr. Jose Rizal is not only highly acclaimed up to this very time because of the exemplary literature we still study to this day. He is still very highly remembered and ever adored because of his conviction, service, and great love for the Filipino people, and the country. This is because he is still celebrated years after he left the face of the earth. He was a great leader, who offered exceptional service to mankind. Going back to our main question: Who made Dr. Jose Rizal our foremost national hero, and why? My answer is going to be brief, and simple. Not one person or organization can be held responsible for making Dr. Jose Rizal our national hero. Rizal himself, his own people, and the foreigners all together contributed to make him the greatest hero and martyr of his people. This is because; Dr. Jose Rizal didn’t become our National Hero by way of traditional election. The fruits of his exceptional dedication and conviction to his life’s purpose are seen in our everyday lives. If he hadn’t, and among other note-worthy heroes of our history fought for our well-deserved freedom, maybe we’ll still be in the hands of our unjust captors. His â€Å"excellent qualities and merits† (Rafael Palma) made him Our Foremost National Hero.

Free Essays on TQM

BABY-STEPS TO TQM THESIS: â€Å"THIS PROJECT HAS BEEN DEVELOPEDTO OFFER AN EASY TO READ AND UNDERSTAND, STEP BY STEP PROCESS ON THE IMPLIMENTATION AND CONTROL OF TOTAL QUALITY MANAGEMENT ON A NEW FOUND FLURISSING HOSPITALITY BUSINESS. SPECIFICALLY RESTAURANT AND NIGHT LIFE† PRELIMINARY OUTLINE 1-HISTORY OF TQM - HISTORY OF TQM - DEFENITION OF TQM - CHARACTERISTICS OF TQM - BASIC THEORIES OF TQM - INNOVATIONS 2-ADVANTAGES VS. DISADVANTAGES - BASIC PROCEDURS - GUIDELINES - ADVANTAGES - DISATVANTAGES - APPLICABILITY ON HOSPITALITY FIELDS - QUALITY CONTROLE - PERFORMANCE MESURMENTS 3-IMPLIMENTATION TO BUSINESS â€Å"X† Quality As A Strategy In the 1980’s, Motorola was losing market share to the Japanese competition in their core product lines-semi-conductors, cellular phones, and pagers. Later, Motorola executives realized that this loss was due to the Japanese producing similar products but with better quality and lower prices. The Motorola executives always believed that producing better quality requires high costs, but the Japanese were proving this theory wrong. Bob Galvin, the chairman of Motorola was determined to beat the Japanese, and to do so he had to improve the quality of his company’s products and often lower prices. For that reason, he initiated the Total Quality Management program in 1983. The result of this program was a drop in deficit rates from 6 per thousand in 1986 to 40 per million by the end of 1991. The same program helped the corporate finance department to close its books in 4 days instead of 12, and service centers have cut their repair time from 12 days to 7. Also as a result of this program, new products are brought to market quicker. In 1988, Motorola won the Malcolm Baldrige National Quality Award, and in addition, the results have also been spectacular. At the end, Motorola has regained its market share and at the same time increased its profits. The Hist... Free Essays on Tqm Free Essays on Tqm BABY-STEPS TO TQM THESIS: â€Å"THIS PROJECT HAS BEEN DEVELOPEDTO OFFER AN EASY TO READ AND UNDERSTAND, STEP BY STEP PROCESS ON THE IMPLIMENTATION AND CONTROL OF TOTAL QUALITY MANAGEMENT ON A NEW FOUND FLURISSING HOSPITALITY BUSINESS. SPECIFICALLY RESTAURANT AND NIGHT LIFE† PRELIMINARY OUTLINE 1-HISTORY OF TQM - HISTORY OF TQM - DEFENITION OF TQM - CHARACTERISTICS OF TQM - BASIC THEORIES OF TQM - INNOVATIONS 2-ADVANTAGES VS. DISADVANTAGES - BASIC PROCEDURS - GUIDELINES - ADVANTAGES - DISATVANTAGES - APPLICABILITY ON HOSPITALITY FIELDS - QUALITY CONTROLE - PERFORMANCE MESURMENTS 3-IMPLIMENTATION TO BUSINESS â€Å"X† Quality As A Strategy In the 1980’s, Motorola was losing market share to the Japanese competition in their core product lines-semi-conductors, cellular phones, and pagers. Later, Motorola executives realized that this loss was due to the Japanese producing similar products but with better quality and lower prices. The Motorola executives always believed that producing better quality requires high costs, but the Japanese were proving this theory wrong. Bob Galvin, the chairman of Motorola was determined to beat the Japanese, and to do so he had to improve the quality of his company’s products and often lower prices. For that reason, he initiated the Total Quality Management program in 1983. The result of this program was a drop in deficit rates from 6 per thousand in 1986 to 40 per million by the end of 1991. The same program helped the corporate finance department to close its books in 4 days instead of 12, and service centers have cut their repair time from 12 days to 7. Also as a result of this program, new products are brought to market quicker. In 1988, Motorola won the Malcolm Baldrige National Quality Award, and in addition, the results have also been spectacular. At the end, Motorola has regained its market share and at the same time increased its profits. The Hist... Free Essays on TQM TQM = CHANGE Introduction 3 Reasons for Resistance 3 Cause of Resistance 4 Barriers to Change 4 Stages of Change Implementation 6 Effective Implementation Through Active Learning 7 Conclusion 7 References 9 Introduction â€Å"Somebody once said: â€Å"The only one who likes change is a wet baby† (Mariutti, 1996, p.30). As long as we are comfortable with our surroundings and ourselves we as human beings will always be resistant to change. We fear the unknown because we do not like to be challenged with change. In order to fully change an individual’s style of thinking and working, we must understand the theory and techniques in order to break down the barrier of resistance. Reasons for Resistance There are several reasons for resistance to change from employees. Some of these reasons include no personal gain, bad timing, job security, the unknown, lack of resources, and fear of incompetence. Individuals that are resistant to change fear the unknown when they do not know how it will affect their lives and the changes it will bring. I can relate to this in my job as the warehouse manager at Integrated Supply Network, Inc. ISN has been through several changes in the last year regarding reengineering the warehouse to improve quality for our internal and external customers. In 1999 under the guidance of another warehouse manager the warehouse was forced to change. The people that were tasked with making the change had a power struggle and a lack of trust and understanding with the past warehouse manager. This was due to the manipulation tactics that were used. Also, this person used the authoritarian leadership style to maintain control of the warehouse team. The manager tried to make changes without a plan or without asking questions. In the end the warehouse employees teamed together and got rid of the manager. As you will see we needed to have a plan to implement change. B...